Strategic Market Insights
Custom Solutions to Accelerate Your Business
When making pivotal business decisions—like identifying the right target audience, crafting effective messaging, choosing potential partners, or exploring new markets—integrate IDC Strategic Market Insights (SMI) into your strategy.
The SMI practice leverages IDC’s extensive global presence and the deep expertise of its analysts to support decision-making and optimize business results.
Introducing Rapid Modules to IDC’s Strategic Market Insights Offering:
IDC Barometer
What to use: Gain a thorough understanding of competitor performance, analyze industry spending in specific markets or regions, and assess the health and performance of partners.
How it works: Led by an expert IDC analyst who integrates Barometer data with their insights to offer vital guidance.
IDC Analyst Pulse
What to use: Obtain diverse perspectives from IDC analysts on key business questions, such as messaging impact, market entry hurdles, or product alternatives within particular industries.
How it works: Consists of a collaborative team of IDC analysts conducting online surveys or qualitative research for comprehensive insights.
Business leaders utilize IDC’s Strategic Market Insights to incorporate IDC analyst viewpoints, aiding in informed decisions related to:
- Customer acquisition and retention
- Market entry strategies, including new product launches and expansion into new industries or geographies
- Analyzing macroeconomic impacts
- Partner development
- Sales and account growth
Seize the opportunity to enhance your business strategy with IDC’s Custom Solutions. Whether you aim to understand your competitive landscape, evaluate your market entry plans, or refine your messaging, our Strategic Market Insights Practice is designed to deliver the expert guidance you need.