IDC EU and Central Asia Industry Insights Awards

IDC Europe and Central Asia
Industry Insights Awards

The Projects that will PRIME your Industry for the Future

Public and private sector organizations in Europe and Central Asia will invest almost $1 trillion in information technology in 2021*. COVID-19 has accelerated the need to realize the full benefits of such critical investments in technology. Organizations that will succeed in the next normal are those that embrace technology innovation to deliver on economic and societal Purpose; develop Resiliency against short-term shocks and long-term stresses; re-Imagine their business; Master intelligence, operations, and experiences; and open up to dynamic Ecosystems.

The IDC Europe and Central Asia Industry Insights Awards clear the noise. They recognize truly groundbreaking and transformative projects that will PRIME the future of industries.

*Source: IDC's Worldwide ICT Spending Guide Industry and Company Size

The Four Winners

WINNER: MICHELIN DDI. With this initiative, MICHELIN DDI has joined forces with four industry partners to offer complementary mobility expertise and make roads safer. The industry partners are Colas, for transport infrastructure services; BNP Paribas Cardif, as the insurer; TotalEnergies, for mobility services and energies; and CGI, as the technology partner.

"The Better Driving Community is structured around the full potential of an ecosystem approach to accelerate innovation and achieve breakthroughs. It has gathered a community of partners with Colas, BNP Paribas Cardif, CGI, and TotalEnergies and their data scientists to work in an open environment to gain a better understanding of driver habits and behavior and to develop solutions collaboratively, away from the silo mentality." Sophie Foucque, CEO MICHELIN DDI and New Data Business Director

WINNER: NHS National Services Scotland. Deployed a platform to scale a new citizen portal to enable easy, 24 x 7 self-service, and manage personal protective equipment for citizens and staff, the test and protect contact tracing system, and vaccine administration. In partnership with ServiceNow, Capgemini, Atos, and KPMG.

"Very early on, NHS National Services Scotland leadership recognized that its existing legacy systems and processes needed to drastically change to be able to deliver what was desperately needed by both citizens and the Scottish government. A rapid decision was then taken to adopt a new strategy — a radical, citizen-centric, data-driven, and agile-based approach, leveraging the latest cloud-based technology."

WINNER: AB InBev. Launched a pilot to use blockchain technology to give full transparency and traceability in its supply chain of barley and production processes, from consumers back to the farm. Partnered with Fujitsu and SettleMint.

"At scale, the data collected will not only provide a fully end-to-end view of the supply chain to consumers and suppliers, but can also help to advance agricultural development and support the achievement of sustainability goals: improving growers' yields and water and energy efficiency, as well as soil health."

WINNER: H&M. Introduced Looop, a recycling machine to turn old garments into new ones in just eight steps to sensitize customers to the possibilities of recycling.

"The purpose of Looop is not to recycle garments on an industrial scale, but to show how textile recycling works, and to sensitize customers to recycling old clothing as part of H&M Group's ambition to become fully circular and climate positive by 2040."

How we judged the winners

The award judges (a panel of qualified, independent IDC Europe analysts and consultants) will rate each nominated project in four categories, based on the project’s Purpose, Resilience, Imagination, Mastery, Ecosystems


  • Define your purpose
  • Apply it to your people, products, services, and enterprise growth


  • Manage risks
  • Adapt to disruptions, restore operations, and capitalize on the changed conditions


  • Create new business models
  • Reinvent the core
  • Innovate


  • Deliver experiences at scale
  • Execute with excellence being driven by demand
  • Be data driven


  • Create new value with ecosystems
  • Play your role
  • Share data, applications, and/or operations


Roberta Bigliani

GVP, Head of IDC Industry Insights Europe, Executive Lead of European Future of Work Practice, Executive Lead of European Future of Operations Practice

Joe Dignan

Head of IDC Government Insights Europe

Rod Hills

Business Development Director, IDC Insights Europe

Max Claps

Research Director, IDC Government Insights Europe

Nino Giguashvili

Senior Research Analyst, IDC Health Insights Europe