IDC Directions 2020: Santa Clara, CA

Changing Customer Requirements: Creating Value in the Digital Economy

Santa Clara, March 4, 2020
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IDC keynotes


Track breakout sessions


Breakfast and lunch sessions

30 +

Analyst-hosted lunch tables

100 +

Analysts available for 1-to-1s

In the expanding digital-first economy, growth and opportunity will be dominated by those visionary, agile organizations embracing the inevitable change. The evolving digital economy will demand an entirely new species of enterprise: one with a digital-first operating model that is hyperspeed, hyperscale, and hyperconnected.

Join us in March for IDC’s 55th annual Directions conference to take advantage of the day’s 60+ analyst-led presentations and small group lunch roundtables. During 30-minute private sessions, sit with an IDC analyst for insight into your strategy, your challenges, and your own paths to success.

By 2024, digital transformation and innovation will directly account for over 50% of all IT spending -- up from 31% in 2018. Let IDC help ensure you're part of, not just observing, the best of what's to come.


The Directions 2020 program agenda will be available soon. Please check back.



Early Bird Rate: (deadline is February 7, 2020)

Standard Rate:

Event Benefits




Get the intelligence and guidance to identify growth opportunities


Connect directly with IDC analysts during 30-minute private meetings


Customize your day with 60+ sessions and hosted lunch roundtables


Network, learn, and share with colleagues and potential business partners


Enjoy post-event, online access to Directions presentations


Who Attends: Directions is attended by executives from ICT companies, technology professionals, and members of the investment community, including those in: Executive management, IT, marketing/business development, product management, strategy and planning, financial services, and more.

Speakers & Participating Analysts

Connect with top IDC analysts during session presentations and Q&A, private 1-to-1 meetings, hosted small-group lunch roundtables, breaks, and more!


Santa Clara Convention Center

The Santa Clara Convention Center is a complete meeting venue in the heart of Silicon Valley, CA, just south of San Francisco off Interstate I-101 at Great America Parkway.

See Details

Venue Map


Hyatt Regency Santa Clara

5101 Great America Parkway, Santa Clara, California 95054 – (408) 200-1234

For your convenience, we have reserved a limited number of rooms at the Hyatt Regency. Special conference rates will be offered through February 10, 2020, based on availability. Note: the block may fill prior to that date, based on demand. Make a reservation by clicking the link below or by calling (800) 233-1234 and referencing: IDC Directions 2020. Conference Room Rate: USD $349

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Jill Toole

Director of Sales Enablement

About IDC

55 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit