IDC Directions 2020: Boston, MA

Changing Customer Requirements: Creating Value in the Digital Economy

Boston, March 10, 2020
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IDC Directions 2020

Changing Customer Requirements: Creating Value in the Digital Economy

In the expanding digital-first economy, growth and opportunity will be dominated by those visionary, agile organizations embracing the inevitable change. The evolving digital economy will demand an entirely new species of enterprise: one with a digital-first operating model that is hyperspeed, hyperscale, and hyperconnected.

Join us in March for IDC’s 55th annual Directions conference to take advantage of the day’s 50+ analyst-led presentations and small group lunch roundtables. During 30-minute private sessions, sit with an IDC analyst for insight into your strategy, your challenges, and your own paths to success.

By 2024, digital transformation and innovation will directly account for over 50% of all IT spending -- up from 31% in 2018. Let IDC help ensure you're part of, not just observing, the best of what's to come.

The Directions 2020 program agenda will be available in mid-December 2019. Please check back.



Early Bird Rate: (deadline is February 7, 2020)

Standard Rate:



Join us and benefit from:

  • Market intelligence and guidance to identify and optimize growth opportunities
  • Contact with IDC analysts through one-to-one meetings, presentations, Q&A, networking breaks, and analyst-hosted lunch roundtables
  • Afternoon breakout sessions covering the hottest topic areas and numerous special interest sessions, allowing you to customize the day's agenda for your specific needs
  • Predictions on the vendors, products, and strategies best-positioned for growth
  • Opportunities to network, learn, and share with colleagues and potential business partners
  • Post-event, online access to Directions presentations including audio and visuals



Directions is attended by technology professionals, members of the investment community, and executives from ICT companies in:

  • Executive Management
  • Marketing/Business Development
  • Product Management
  • Distribution Channels
  • Strategic Planning
  • Market Research/Competitive Analysis
  • Information Technology Management
  • Operations


Boston Convention & Exhibition Center

Flexibility and proximity are hallmarks of the Boston Convention & Exhibition Center. Its convenient location - just eight minutes from Logan Airport, accessible to major roadways and public transportation - makes the BCEC an easy day trip, in the heart of the Boston Seaport District.

Click here for details

Contact Us

Jill Toole

Director of Sales Enablement

About IDC

55 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit