IDCUnited StatesDirectionsDelivering Digital Resiliency in a Changed World
In-Person Event | March 9 & March 16, 2021
Overview
IDC Directions 2021: One Virtual Event – Two Days of Unique Content
Tuesday, March 9 (DAY 1) andTuesday, March 16 (DAY 2) Register once for access to both days.
As we navigate the challenges of a changing world, digital resiliency will be critical for organizations transitioning to the next normal. Those delivering digital resiliency and focused on accelerated transformation will more easily adapt and thrive amid changing market conditions; while those fixated on the past will struggle to compete. Join us on March 9 and March 16 as IDC's thought leaders present their expert insights, intelligence and guidance for finding success in the next normal.
This year's Virtual Directions event is being offered complimentary to all registrants -- an $895 value.
Get the intelligence and guidance to identify growth opportunities
Connect with IDC analysts in our Expo Area
Choose from over 25 unique tracks over two days
Network, learn, and share with colleagues and potential business partners
Enjoy post-event, online access to Directions content
Who Attends: Directions is attended by executives from ICT companies, technology professionals, and members of the investment community, including those in: Executive management, IT, marketing/business development, product management, strategy and planning, financial services, and more.
Digital Resiliency: DX Spending and the Need to Drive Adaptability and Automation
Crawford Del Prete
President, IDC Worldwide
As the COVID19 pandemic continues, what is the long term impact on IT demand and the way we think how technology is used for business? Join IDC’s President, Crawford Del Prete as he provides IDC’s outlook for demand and discusses how companies are moving from a singular focus on digital transformation to modern digital resiliency.
12:25 PM12:55 PM
Adapting to the New Competitive Forces in a Post Pandemic World
Meredith Whalen
Chief Research Officer, IDC
Pandemic consumer needs and preferences have opened the door for digital market entrants and digital substitutions. Enterprises around the world are rapidly adapting their supply chains, offerings and distribution models to the new competitive dynamics that will live long into the post pandemic world. During this session Ms. Whalen will look at the adaptations that have already begun and the role tech will play as organizations adapt their work, security, apps and infrastructure.
12:55 PM1:05 PM
Break
1:05 PM1:25 PM
The Future of Work is Hybrid – Now What's the Question?
Amy Loomis
Research Director, Future of Work, IDC
One of the most unexpected and valuable outcomes of 2020 has been rapid innovation to support hybrid ways of working. While over 40% of the workforce was forced to shift to remote ways of working, frontline and field workers continued to adapt and find new (safer) ways to do their jobs. When asked which areas were most likely to be permanently changed as a result of COVID-19, 38% of IT and business leaders said their work models would be redesigned to support a hybrid workforce onsite and at home. The promise of a parity of experience for workers as they move between locations, devices and digital resources is decidedly within reach. Automation and augmentation of work has accelerated business processes reliant on complex workflows and processing of vast amounts of data. Work culture, once largely defined by HR practices and in-person experiences, is now evolving via digital experiences – from AI enabled onboarding and education to collaboration. Workspaces are also evolving - digitally and physically- as intelligent digital platforms and as instrumented physical locations; each ready to securely connect people, data, applications and devices. In this presentation, Amy Loomis will share insights and examples of how industry leaders are building digital parity for current and future hybrid workers.
1:25 PM1:50 PM
#PervasiveIntegrity: Maturing Security into Resiliency
Frank Dickson
Program Vice President, Cybersecurity Products, IDC
Security has long relied upon a broad set of bespoke IT security technologies. Lacking integration, an unending and unproductive game of alert "whack-a-mole" played out as malicious adversaries AND the IT infrastructure evolved and continues to evolve. A quiet sea change is occurring that fundamentally embeds security integrity into IT by design. Through this, the easiest alert for a security operations center to address will be the one that was never needed to be generated in the first place. Please join Frank Dickson as IDC discusses the evolution of the IT/Security paradigm.
1:50 PM2:00 PM
Break
2:00 PM3:25 PM
Tracks 1-5 (Parallel Sessions)
Track 1 - Future of Work
2:00 PM - 2:25 PM
New Era Workplace Strategy
Juliana Beauvais
Research Manager, Enterprise Applications, IDC
New Era Workplace Strategy
The global COVID-19 pandemic has forever altered physical workplaces as organizations have adapted to hybrid work models, new collaboration demands, flexible use, and changing health and safety requirements. Over the next year, two-thirds of companies will invest in automation related to their employees, facilities, and workplace. Organizations are accelerating adoption of workplace management software and new related applications to optimize their next-generation workplace. This IDC session will explore trends in digital workplace transformation and organizations' responses across occupant experience, space management, commercial real estate, and facility and maintenance management.
2:30 PM - 2:55 PM
The Rapidly Evolving Future of Collaboration and Conferencing
Wayne Kurtzman
Research Director, Social and Collaboration, IDC
The Rapidly Evolving Future of Collaboration and Conferencing
Broadly implemented collaboration and conferencing platforms have sustained the effective operation of businesses, governments, and educational institutions and sustained the continued vital exchange of ideas, best practices, and getting real work done – even as a pandemic raged worldwide. But as timely and effective as these technologies have been, leaders remain concerned with both engaging, leading, and managing their hybrid workforce. In this session, IDC will explore how collaboration and conferencing platforms are evolving including the use of APIs and AR/VR functionality; the emerging best practices including how some organizations are using metrics and KPIs; and what technologies will have a place in the emerging future of collaboration.
Organizations with robust employee engagement practices see employees who are five times more engaged in achieving organizational goals and 35 times more likely to feel part of “one team” driving business results. IDC research shows that EX leads to resiliency, productivity and business impact. This session will discuss how to enable robust EX programs through services and technology within the organization, and the importance of each to a successful program. CHRO's, in their newly elevated role must work closely with key C-suite stakeholders, including IT, to develop tactical and strong EX programs and actionable plans to generate business value.
Track 2 - Future of Customer & Consumer
2:00 PM - 2:25 PM
Five Ways Marketing Is Leading Digital Resiliency
Laurie Buczek
Research Vice President, CMO Advisory Practice, Digital Strategy and Customer Experience, IDC
Five Ways Marketing Is Leading Digital Resiliency
How do you find success in a world with increasing volatility, uncertainty and complexity? You avoid traditional, outdated approaches to managing and operating your business. The most dramatic digital transformation has occurred at the point of customer engagement. Now that the initial lift and shift into the digital world has occurred, marketing is at the tip of the spear on reimagining how companies respond to acceleration and changing customer expectations. This session will shift your thinking about: Flipping digital into a horizontal capability; Building an intuitive customer data engine; Creating content like a media mogul: Orchestrating engagement across the entire buying journey; and Digital tools and eCommerce evolving the face of sales.
2:30 PM - 2:55 PM
Commerce Resiliency: Delivering Excellent Commerce Experiences in the Age of Channel Explosion
Jordan Jewell
Research Manager, Digital Commerce and Enterprise Applications, IDC
Commerce Resiliency: Delivering Excellent Commerce Experiences in the Age of Channel Explosion
The number of channels where consumer and business customers are buying has increased greatly in recent years. Branded stores, brick-and-mortar, social media, IoT, mobile apps - brands need to effectively merchandise, promote, personalize, and sell across all of those channels to win in the digital economy. This session will look at the technologies and trends shaping cross-channel commerce and where the future of transactions will be.
3:00 PM - 3:25 PM
Emotional Customer Intelligence and Digital Resiliency: Optimizing CX and NPS with Data and AI
David Wallace
Research Director, Customer Intelligence and Analytics, IDC
Emotional Customer Intelligence and Digital Resiliency: Optimizing CX and NPS with Data and AI
Consistent delivery of personalized CX is expected by 75% of customers to remain loyal. Achieving this goal has become more challenging for brands due to the incredible growth and velocity of data, which customers expect to be used to meet their needs. COVID-19 issues have weakened brand loyalty due to product availability issues and buying channel changes. This session will discuss how new AI-driven technologies can help brands identify highly nuanced customer signals that can improve CX, empathy and loyalty for customers. Several technologies will be discussed along with use case examples.
Track 3 - Future of Trust
2:00 PM - 2:25 PM
How the Intersection of Physical and Cybersecurity will Increase Digital Resiliency
Mike Jude
Research Director, Video Surveillance & Vision Applications, IDC
How the Intersection of Physical and Cybersecurity will Increase Digital Resiliency
Digital resiliency is improved when end-user access and authentication methods are non-intrusive, efficient, and reliable. Biometrics promises to improve cybersecurity by integrating the physical traits of end-users into the authentication process. Please join Mike Jude, PhD as he explores the various types of biometric identifiers and how they operate as an adjunct to cybersecurity applications to improve organizational security while reducing end-user inconvenience, frustration, and their tendency to circumvent security practices in access and authentication.
2:30 PM - 2:55 PM
Enabling Trust Outcomes through Data Privacy Technology
Ryan O'Leary
Senior Research Analyst, Legal, Risk, & Compliance, IDC
Enabling Trust Outcomes through Data Privacy Technology
Join Ryan O’Leary, Esq. for a discussion on the tools, tricks, and processes needed to use data under new data privacy regimes. Data and associated privacy risk is exploding, but it doesn’t have to. This session will discuss the challenges and strategies for dealing with data privacy, regulatory, and litigation risk through better information governance and technology. Data privacy is a foundational element of the future of trust and essential for any trusted enterprise. This session will also explore how vendors can enable trusted outcomes for their clients and engage in the economy of trust.
3:00 PM - 3:25 PM
The Strategic Assessment of Risk: Building the Foundation of Cyber Resiliency and Trust in Your Organization
Christina Richmond
Program Vice President, Worldwide Security Services, IDC
The Strategic Assessment of Risk: Building the Foundation of Cyber Resiliency and Trust in Your Organization
The effective assessment, measurement and quantification of risk and its impact to the business is the foundation of building security, trust and resiliency. Executives must translate the technical risk associated by cybersecurity to business risk so that business executives understand the business implications and prioritize cyber investments accordingly. Executive teams and Board members increasingly look to services firms to assist in providing risk frameworks and tools for risk modeling and ongoing risk management. Join Christina Richmond for a discussion on how service providers can partner with business and security leaders to make the strategic and continuous risk assessment investments necessary to build a culture of trust through resiliency.
Track 4 - Future of Industry Ecosystems
2:00 PM - 2:25 PM
Industry Ecosystems Reorient for Purpose and Profit
Jeffrey Hojlo
Program Director, Product Innovation Strategies, IDC
Industry Ecosystems Reorient for Purpose and Profit
An increasing portion of an enterprise's ability to generate value will be tied to its participation in a new economy and new ecosystems. Traditional industry value chains give way to scaled-up digital ecosystems that leverage software platforms to deliver scale and speed, as well as federate data from connected products, assets, people, and processes. These open, agile, and scaled ecosystems facilitate the sharing of data, applications, operations, and expertise that powers trusted engagement, and delivery of blended physical and digital products, services, and experiences. Join Jeffrey Hojlo as he highlights the opportunities and challenges facing the future of industry ecosystems.
2:30 PM - 2:55 PM
The Digital Front Door: Opening Up the Patient-Centric Healthcare Industry Ecosystem
Mutaz Shegewi
Research Director, Provider IT Transformation Strategies, IDC
The Digital Front Door: Opening Up the Patient-Centric Healthcare Industry Ecosystem
Healthcare organizations are intently focused on creating a better individual healthcare experience across the continuum of care for their members and patients. The digital front door describes all the touchpoints where payers and providers digitally interact with individuals which are needed to scale service capacity beyond the physical walls of healthcare organizations. The degree by which the digital front door scales in terms of breadth and depth will correlate to better individual health experiences. Join Mutaz Shegewi as he describes the important role that the digital front door will play to open the patient centric healthcare industry ecosystem and enable experience and engagement strategies.
3:00 PM - 3:25 PM
Retailers Forge New Pathways to Value in Contactless Ecosystems
Leslie Hand
Vice President, IDC Retail Insights
Retailers Forge New Pathways to Value in Contactless Ecosystems
Connected contactless operations, in step with the shopper journey, will maximize consumer experience, efficiency, transparency, and profit regardless of how many partners are involved. From shopper inspiration, discovery, purchase, and fulfillment to service, the retail ecosystem is being redefined to create new business models and pathways to value. The new formula for retail success starts with digitally transformed business and foundational, data-driven capabilities that enable them to be more resilient, keeping pace with the variable nature of customer needs. Join Leslie Hand as she highlights how retailers are driving industry transformation and forging new pathways to value in contactless ecosystems.
Track 5 - Future of Intelligence
2:00 PM - 2:25 PM
Without Infrastructure, Intelligence is Brainless
Peter Rutten
Research Director, Infrastructure Systems, Platforms and Technologies Group, IDC
Without Infrastructure, Intelligence is Brainless
As in biological systems, intelligence can only exist in a physical entity – the brain – that enables the learning process. In practical artificial intelligence that enables an organization to evolve toward an intelligent enterprise, the physical entity is an AI-specific infrastructure stack. As AI models are growing ever larger and more complex, AI infrastructure is becoming increasingly differentiated from general-purpose compute. This session will dive into the practical considerations for AI infrastructure as well as the potential of various emerging technologies. Session attendees will get an understanding of what is currently achievable in terms of AI compute and what will be required in the near as well as far future.
2:30 PM - 2:55 PM
Dividends from Investing in Data Culture
Chandana Gopal
Research Director, Business Analytics, IDC
Dividends from Investing in Data Culture
The future of enterprise intelligence hinges upon a resilient decision support and decision automation strategy that can withstand market unpredictability. It is no surprise that data, analytics, and AI technologies are fundamental to developing such resilience in the digital economy. But technology is only part of the story. When enterprises invest in their data culture and data literacy, they look beyond technology. They entrust their employees with the power of using contextual, timely data to make business decisions. Attend this session to identify opportunities to impact enterprises' data culture and drive demand for underlying data, analytics, and AI technology and services.
3:00 PM - 3:25 PM
Intelligent Automation in the Era of AI
Maureen Fleming
Program VP, Worldwide Intelligent Process Automation Market Research and Advisory Service, IDC
Intelligent Automation in the Era of AI
Process automation is reshaping through advances in AI, while advances in AI are being influenced by the need to automate both low-level tasks and end to end processes across unassisted, human assisted, and machine assisted work. This IA – AI convergence is driving demand in technology and services to re-engineer, integrate, orchestrate, and automate business operations. Attend this session to learn how AutoML, transformers and other advances are simplifying development of AI skills, what advances are being made in automation of automation development, and how are organizational needs are evolving to control and reshape business operations with events, automation, and AI.
Track 1 - Future of Work
2:00 PM - 2:25 PM
New Era Workplace Strategy
2:00 PM - 2:25 PM
New Era Workplace Strategy
The global COVID-19 pandemic has forever altered physical workplaces as organizations have adapted to hybrid work models, new collaboration demands, flexible use, and changing health and safety requirements. Over the next year, two-thirds of companies will invest in automation related to their employees, facilities, and workplace. Organizations are accelerating adoption of workplace management software and new related applications to optimize their next-generation workplace. This IDC session will explore trends in digital workplace transformation and organizations' responses across occupant experience, space management, commercial real estate, and facility and maintenance management.
Juliana Beauvais
Research Manager, Enterprise Applications, IDC
2:30 PM - 2:55 PM
The Rapidly Evolving Future of Collaboration and Conferencing
2:30 PM - 2:55 PM
The Rapidly Evolving Future of Collaboration and Conferencing
Broadly implemented collaboration and conferencing platforms have sustained the effective operation of businesses, governments, and educational institutions and sustained the continued vital exchange of ideas, best practices, and getting real work done – even as a pandemic raged worldwide. But as timely and effective as these technologies have been, leaders remain concerned with both engaging, leading, and managing their hybrid workforce. In this session, IDC will explore how collaboration and conferencing platforms are evolving including the use of APIs and AR/VR functionality; the emerging best practices including how some organizations are using metrics and KPIs; and what technologies will have a place in the emerging future of collaboration.
Organizations with robust employee engagement practices see employees who are five times more engaged in achieving organizational goals and 35 times more likely to feel part of “one team” driving business results. IDC research shows that EX leads to resiliency, productivity and business impact. This session will discuss how to enable robust EX programs through services and technology within the organization, and the importance of each to a successful program. CHRO's, in their newly elevated role must work closely with key C-suite stakeholders, including IT, to develop tactical and strong EX programs and actionable plans to generate business value.
Laura Becker
Research Manager, Employee Experience: Benefits, Wellness and Employee Engagement, Worldwide Services Group, IDC
Track 2 - Future of Customer & Consumer
2:00 PM - 2:25 PM
Five Ways Marketing Is Leading Digital Resiliency
2:00 PM - 2:25 PM
Five Ways Marketing Is Leading Digital Resiliency
How do you find success in a world with increasing volatility, uncertainty and complexity? You avoid traditional, outdated approaches to managing and operating your business. The most dramatic digital transformation has occurred at the point of customer engagement. Now that the initial lift and shift into the digital world has occurred, marketing is at the tip of the spear on reimagining how companies respond to acceleration and changing customer expectations. This session will shift your thinking about: Flipping digital into a horizontal capability; Building an intuitive customer data engine; Creating content like a media mogul: Orchestrating engagement across the entire buying journey; and Digital tools and eCommerce evolving the face of sales.
Laurie Buczek
Research Vice President, CMO Advisory Practice, Digital Strategy and Customer Experience, IDC
2:30 PM - 2:55 PM
Commerce Resiliency: Delivering Excellent Commerce Experiences in the Age of Channel Explosion
2:30 PM - 2:55 PM
Commerce Resiliency: Delivering Excellent Commerce Experiences in the Age of Channel Explosion
The number of channels where consumer and business customers are buying has increased greatly in recent years. Branded stores, brick-and-mortar, social media, IoT, mobile apps - brands need to effectively merchandise, promote, personalize, and sell across all of those channels to win in the digital economy. This session will look at the technologies and trends shaping cross-channel commerce and where the future of transactions will be.
Jordan Jewell
Research Manager, Digital Commerce and Enterprise Applications, IDC
3:00 PM - 3:25 PM
Emotional Customer Intelligence and Digital Resiliency: Optimizing CX and NPS with Data and AI
3:00 PM - 3:25 PM
Emotional Customer Intelligence and Digital Resiliency: Optimizing CX and NPS with Data and AI
Consistent delivery of personalized CX is expected by 75% of customers to remain loyal. Achieving this goal has become more challenging for brands due to the incredible growth and velocity of data, which customers expect to be used to meet their needs. COVID-19 issues have weakened brand loyalty due to product availability issues and buying channel changes. This session will discuss how new AI-driven technologies can help brands identify highly nuanced customer signals that can improve CX, empathy and loyalty for customers. Several technologies will be discussed along with use case examples.
David Wallace
Research Director, Customer Intelligence and Analytics, IDC
Track 3 - Future of Trust
2:00 PM - 2:25 PM
How the Intersection of Physical and Cybersecurity will Increase Digital Resiliency
2:00 PM - 2:25 PM
How the Intersection of Physical and Cybersecurity will Increase Digital Resiliency
Digital resiliency is improved when end-user access and authentication methods are non-intrusive, efficient, and reliable. Biometrics promises to improve cybersecurity by integrating the physical traits of end-users into the authentication process. Please join Mike Jude, PhD as he explores the various types of biometric identifiers and how they operate as an adjunct to cybersecurity applications to improve organizational security while reducing end-user inconvenience, frustration, and their tendency to circumvent security practices in access and authentication.
Mike Jude
Research Director, Video Surveillance & Vision Applications, IDC
2:30 PM - 2:55 PM
Enabling Trust Outcomes through Data Privacy Technology
2:30 PM - 2:55 PM
Enabling Trust Outcomes through Data Privacy Technology
Join Ryan O’Leary, Esq. for a discussion on the tools, tricks, and processes needed to use data under new data privacy regimes. Data and associated privacy risk is exploding, but it doesn’t have to. This session will discuss the challenges and strategies for dealing with data privacy, regulatory, and litigation risk through better information governance and technology. Data privacy is a foundational element of the future of trust and essential for any trusted enterprise. This session will also explore how vendors can enable trusted outcomes for their clients and engage in the economy of trust.
Ryan O'Leary
Senior Research Analyst, Legal, Risk, & Compliance, IDC
3:00 PM - 3:25 PM
The Strategic Assessment of Risk: Building the Foundation of Cyber Resiliency and Trust in Your Organization
3:00 PM - 3:25 PM
The Strategic Assessment of Risk: Building the Foundation of Cyber Resiliency and Trust in Your Organization
The effective assessment, measurement and quantification of risk and its impact to the business is the foundation of building security, trust and resiliency. Executives must translate the technical risk associated by cybersecurity to business risk so that business executives understand the business implications and prioritize cyber investments accordingly. Executive teams and Board members increasingly look to services firms to assist in providing risk frameworks and tools for risk modeling and ongoing risk management. Join Christina Richmond for a discussion on how service providers can partner with business and security leaders to make the strategic and continuous risk assessment investments necessary to build a culture of trust through resiliency.
Christina Richmond
Program Vice President, Worldwide Security Services, IDC
Track 4 - Future of Industry Ecosystems
2:00 PM - 2:25 PM
Industry Ecosystems Reorient for Purpose and Profit
2:00 PM - 2:25 PM
Industry Ecosystems Reorient for Purpose and Profit
An increasing portion of an enterprise's ability to generate value will be tied to its participation in a new economy and new ecosystems. Traditional industry value chains give way to scaled-up digital ecosystems that leverage software platforms to deliver scale and speed, as well as federate data from connected products, assets, people, and processes. These open, agile, and scaled ecosystems facilitate the sharing of data, applications, operations, and expertise that powers trusted engagement, and delivery of blended physical and digital products, services, and experiences. Join Jeffrey Hojlo as he highlights the opportunities and challenges facing the future of industry ecosystems.
Jeffrey Hojlo
Program Director, Product Innovation Strategies, IDC
2:30 PM - 2:55 PM
The Digital Front Door: Opening Up the Patient-Centric Healthcare Industry Ecosystem
2:30 PM - 2:55 PM
The Digital Front Door: Opening Up the Patient-Centric Healthcare Industry Ecosystem
Healthcare organizations are intently focused on creating a better individual healthcare experience across the continuum of care for their members and patients. The digital front door describes all the touchpoints where payers and providers digitally interact with individuals which are needed to scale service capacity beyond the physical walls of healthcare organizations. The degree by which the digital front door scales in terms of breadth and depth will correlate to better individual health experiences. Join Mutaz Shegewi as he describes the important role that the digital front door will play to open the patient centric healthcare industry ecosystem and enable experience and engagement strategies.
Mutaz Shegewi
Research Director, Provider IT Transformation Strategies, IDC
3:00 PM - 3:25 PM
Retailers Forge New Pathways to Value in Contactless Ecosystems
3:00 PM - 3:25 PM
Retailers Forge New Pathways to Value in Contactless Ecosystems
Connected contactless operations, in step with the shopper journey, will maximize consumer experience, efficiency, transparency, and profit regardless of how many partners are involved. From shopper inspiration, discovery, purchase, and fulfillment to service, the retail ecosystem is being redefined to create new business models and pathways to value. The new formula for retail success starts with digitally transformed business and foundational, data-driven capabilities that enable them to be more resilient, keeping pace with the variable nature of customer needs. Join Leslie Hand as she highlights how retailers are driving industry transformation and forging new pathways to value in contactless ecosystems.
Leslie Hand
Vice President, IDC Retail Insights
Track 5 - Future of Intelligence
2:00 PM - 2:25 PM
Without Infrastructure, Intelligence is Brainless
2:00 PM - 2:25 PM
Without Infrastructure, Intelligence is Brainless
As in biological systems, intelligence can only exist in a physical entity – the brain – that enables the learning process. In practical artificial intelligence that enables an organization to evolve toward an intelligent enterprise, the physical entity is an AI-specific infrastructure stack. As AI models are growing ever larger and more complex, AI infrastructure is becoming increasingly differentiated from general-purpose compute. This session will dive into the practical considerations for AI infrastructure as well as the potential of various emerging technologies. Session attendees will get an understanding of what is currently achievable in terms of AI compute and what will be required in the near as well as far future.
Peter Rutten
Research Director, Infrastructure Systems, Platforms and Technologies Group, IDC
2:30 PM - 2:55 PM
Dividends from Investing in Data Culture
2:30 PM - 2:55 PM
Dividends from Investing in Data Culture
The future of enterprise intelligence hinges upon a resilient decision support and decision automation strategy that can withstand market unpredictability. It is no surprise that data, analytics, and AI technologies are fundamental to developing such resilience in the digital economy. But technology is only part of the story. When enterprises invest in their data culture and data literacy, they look beyond technology. They entrust their employees with the power of using contextual, timely data to make business decisions. Attend this session to identify opportunities to impact enterprises' data culture and drive demand for underlying data, analytics, and AI technology and services.
Chandana Gopal
Research Director, Business Analytics, IDC
3:00 PM - 3:25 PM
Intelligent Automation in the Era of AI
3:00 PM - 3:25 PM
Intelligent Automation in the Era of AI
Process automation is reshaping through advances in AI, while advances in AI are being influenced by the need to automate both low-level tasks and end to end processes across unassisted, human assisted, and machine assisted work. This IA – AI convergence is driving demand in technology and services to re-engineer, integrate, orchestrate, and automate business operations. Attend this session to learn how AutoML, transformers and other advances are simplifying development of AI skills, what advances are being made in automation of automation development, and how are organizational needs are evolving to control and reshape business operations with events, automation, and AI.
Maureen Fleming
Program VP, Worldwide Intelligent Process Automation Market Research and Advisory Service, IDC
3:30 PM4:10 PM
Spatial Collapse: Designing for Digital Resilience
Dr. Tricia Wang
Global Tech Ethnographer and Featured Keynote Speaker
For the first time in our lives we’re grappling with spatial collapse… and the experience is weird, hard, and utterly exhausting. Sheltering in place, working from home, and interacting mostly through screens has disrupted the mental models we once used to navigate our lives. In this enlightening talk about the data implications of the current COVID-driven phenomenon, Tricia Wang touches on the changes businesses need to pay attention to and design for. No business is immune to these changes and no customer has gone unchanged. For legacy organizations, digital transformation is urgent. For tech-first companies, demonstrating value is vital. By giving people clear language to use and a model to make sense of what has happened, Tricia directs our attention to specific areas of accelerated change that organizations need to prioritize to come out of this pandemic with greater resilience.
4:10 PM4:20 PM
Closing Remarks/Expo Area
Time
Event & Speakers
11:30 AM4:30 PM
Expo Area and IDC Global Offerings
12:00 PM12:05 PM
Opening Remarks
12:05 PM12:25 PM
Why the C-Suite Must be the Digital Dream Team in the Future Enterprise
Philip Carter
Group Vice President, European Chief Analyst, IDC
IDC’s research shows that more than 50% of technology budgets sit outside of IT. But these budgets are no longer what used to be called ‘shadow IT’ a decade ago– this is digital transformation in action. C-Suite executives and their teams have ramped up their focus on technology in an attempt to deliver digital at scale across multiple business units. But the C-Suite buyers approach tech adoption differently than IT organizations. They lead with use cases, are driven by line of business KPIs and prioritize business outcomes over technology features. They also demand quicker time to value based on more flexible and open technology architectures. This will be critical as part of the digital resiliency agenda in 2021. However, engagement models should not focus on IT vs. the business – digital transformation is a team sport – and the C-Suite (both IT and the business) need strategic partnerships with technology vendors to become the Digital Dream Team and accelerate the journey for their organizations to the Future Enterprise.
12:25 PM12:55 PM
Creating an Autonomous Enterprise: The Keys to Delivering Self-Regulating Business & IT Systems
Richard Villars
Group Vice President Worldwide Research
One of the key pillars of Digital Resiliency is a strong commitment toward greater use of self-regulating physical and logical resources as well as a shift toward autonomous IT/OT operations. This movement toward greater automation can be likened to the transition from cold-blooded to warm-blooded animals. They needed to develop new systems that provided the adaptability and endurance required to expand into a dramatically wider range of climatic and ecological niches. Their survival depends on an underlying control system that enables self-regulation of body temperature, but also serves as the platform for better controlling the respiratory, digestive, and endocrine systems. A similar transition is underway when it comes to IT and business processes/systems as Enterprises shift away from relying solely on well-established models for acquiring, deploying, and operating siloed IT assets and business processes. In this session, Rick will examine the implications of new automated solutions built on an adaptive, self-regulating, cloud-centric platform that can reach anywhere but remains centrally governed. He will also assess the roles of proactive AI/ML-powered analytics, adoption of policy-driven IT automation, and greater use of low-code, serverless workflows in enabling consistent, self-driving IT, business, and even industrywide automation.
12:55 PM1:10 PM
Break
1:10 PM1:30 PM
Exploring the Value of a Cloud Centric and Autonomous Digital Infrastructure
2020 has pressure tested digital infrastructures around the globe while forcing business leaders to rethink the foundational importance of infrastructure as they seek the necessary scale, agility and efficiency necessary to be a digitally driven enterprise. The digital infrastructure ecosystem that is emerging will be built on a cloud foundation, taking better advantage of flexible consumption and asset usage models which stretches from edge to core. In this session, Mr. Eastwood will explore the cloud-centric, autonomous operations necessary to meet the digital business challenges of the next normal.
1:30 PM1:50 PM
Enterprise Applications: Relevance Requires New Innovation
Mickey North Rizza
Program Vice President, Enterprise Applications and Digital Commerce, IDC
In the last year, digital innovation has played a large role in organizations’ need to go from in-person collaboration, to technology-enabled connections. These accelerated changes have tipped the world into a state of digital for every aspect of business - including applications. In this session you will hear about strategies for balancing software consumers vs. producer requirements, platform opportunities that will enhance customer value, and build vs. buy apps that can close technology gaps or extend and augment business processes.
1:50 PM2:00 PM
Break
2:00 PM3:25 PM
Tracks 1-4 (Parallel Sessions)
Track 1 - Future of Connectedness
2:00 PM - 2:25 PM
“Branch of One” Emerges as an Evolution of SD-Branch for the Post-Covid Era Enterprise
Brandon Butler
Senior Research Analyst, Enterprise Networks, IDC
“Branch of One” Emerges as an Evolution of SD-Branch for the Post-Covid Era Enterprise
COVID-19 has forced enterprises to rapidly rethink how they support a significant increase in remote workers. Even before COVID enterprises were exploring new architectures for the edge of their networks that more cohesively manage network and security together. COVID exacerbated that challenge as enterprises increasingly need to extend the enterprise network to employees working from home. This session will use fresh survey data to define the challenges of edge networking and explore what long-term impacts COVID has ushered in that will stay remain after the pandemic has subsided.
2:30 PM - 2:55 PM
Network Analytics and Autonomics: Driving Digital Reliance and Readiness
Mark Leary
Research Director, Network Analytics, IDC
Network Analytics and Autonomics: Driving Digital Reliance and Readiness
The Digital Era requires a far more dynamic and autonomous network infrastructure. And yet, networks are not close to delivering to this ideal. Network deployments are laborious, and adjustments are risky, but change is needed. Enter network analytics and autonomics. Future networking solutions will have at their core, data-driven analysis directing fully automated actions. How do we get there? What are the keys to success – for technology buyers and suppliers? This session will lay out realistic expectations, priority advancements, and industry movements that will serve to accelerate network systems, services, staff, and spending towards a more autonomous operating environment.
3:00 PM - 3:25 PM
The Emerging Telco Cloud: Creating a Resilient Digital Platform
Courtney Munroe
Research Vice President, Worldwide Telecommunications, IDC
The Emerging Telco Cloud: Creating a Resilient Digital Platform
Communications service providers are reshaping their network infrastructure into seamless digital platform that is agile, intelligent, and robust. This requires a complex web of alliances and partners ranging from legacy vendors, hyperscale cloud providers, and other software vendors. This session will explore evolving communications service provider strategies, and models, as they strive to differentiate and fend off competition from a growing legion of disparate segments. It will also explore how IT Buyers will benefit, as well as the opportunities for IT suppliers to collaborate, with communications service providers on the Future of Connectedness.
Track 2 - Future of Digital Infrastructure
2:00 PM - 2:25 PM
Multicloud Networking: Essential Infrastructure for Enterprise Cloud Success
Brad Casemore
Research Vice President, Datacenter Networks, IDC
Multicloud Networking: Essential Infrastructure for Enterprise Cloud Success
As enterprises have migrated applications to public IaaS clouds and SaaS, both the datacenter and the datacenter network have become distributed. Multicloud networking has arisen to meet the needs of the distributed workloads and the multicloud datacenter. Multicloud networking responds to the need for a workload-centric, policy-based network that helps to fulfil the promise of truly connected clouds. In this session you will learn how effective multicloud networking can deliver on-demand responsiveness, elastic autoscaling, operational agility, and pervasive real-time visibility to support fast troubleshooting and remediation and to enable a more proactive approach to hybrid IT infrastructure and cloud operations.
2:30 PM - 2:55 PM
Next-Generation Workloads: Technology, Deployment, and Operations
Kuba Stolarski
Research Director, Infrastructure Systems, Platforms and Technologies, IDC
Next-Generation Workloads: Technology, Deployment, and Operations
IT Infrastructure has always been inextricably tied to the workloads that depend on that infrastructure. Similarly, modern Digital Infrastructure is bound to the next-generation workloads that have been evolving alongside it. This session will explore next-gen workload attributes such as distributed architecture, modular design and stateless applications; operating environment attributes such as abstraction, automated orchestration and microservices; and business factors such as data sensitivity, deployment speed and workload scale. Join this session to get a glimpse into how modern infrastructure technology, deployment and operations are coalescing around the development of next-gen workloads.
3:00 PM - 3:25 PM
Ten Tips for Powering Resilient, Autonomous IT Operations with Policy, Programmability and Observability
Mary Johnston Turner
Research Vice President, Cloud Management, IDC
Ten Tips for Powering Resilient, Autonomous IT Operations with Policy, Programmability and Observability
With the majority of enterprises migrating to cloud native applications while relying on a mix of on-premises and edge clouds, public cloud infrastructure and traditional IT, the level of operational complexity facing today's IT teams is daunting. Attend this session to discover why 71% of enterprises are poised to invest in cross-cloud control planes for connected cloud operations. Learn where to prioritize updates to IT Ops skills, workflows and decision-making strategies while increasing business resiliency with investments in modern programmable automation, AI powered observability and open source innovation for autonomous IT operations.
Track 3 - Future of Operations
2:00 PM - 2:25 PM
Closing the Operational Strategy/Execution Gap with AI and Digital Twins
Kevin Prouty
Group Vice President, Energy and Manufacturing Insights, IDC
Closing the Operational Strategy/Execution Gap with AI and Digital Twins
A gap that continues to plagued operations executives is the translation from an executive decision to actual execution. A resilient decision-making framework based on digital twins, as the digital crossroads of data and institutional knowledge, is the foundation of the resilient decision-making engine. In this session you will see how transformed companies build an organization based on rapid and effective decision making that uses the generated operational data to its fullest extent. You also see the business context for using digital twins to connect the physical world to the digital world.
2:30 PM - 2:55 PM
Mapping Industry 4.0 to the Future of Operations
Jonathan Lang
Research Manager, Worldwide IT/OT Convergence Strategies, IDC
Mapping Industry 4.0 to the Future of Operations
There is a lot of marketing discussion around Industry 4.0. But applying the concept of Industry 4.0 to the Future of Operations and resilient decision-making is not as easy as it sounds. A series of critical steps are needed to move from an efficiency-based operation to a transformed market-focused operation. From digitization to autonomous operation, understanding the technology and the change management needed is critical. You’ll learn how Industry 4.0 can be applied to almost any aspect of operations and how to build a message for change.
3:00 PM - 3:25 PM
IT's Role in Operational Transformation and Digital Engineering: Case Studies in the Future of Operations
Mukesh Dialani
Program Director, Product Engineering and Operations Technology/Services, IDC
IT's Role in Operational Transformation and Digital Engineering: Case Studies in the Future of Operations
The entire foundation of the Future of Operations rests on the ability of IT and OT functions to partner and collaborate with each other. This includes IT working with operations and engineering on security, connectivity, cloud and data governance. This session will feature a look at three companies that have developed a Digital Engineering organization and an ecosystem of partners to drive operational transformation. You’ll gain a better understanding of both the urgency in developing a Digital Engineering organization and insights from others on the same journey.
Track 4 - Future of Digital Innovation
2:00 PM - 2:25 PM
Analysis of Three Digital Innovators
Nancy Gohring
Research Director, Future of Digital Innovation, IDC
Analysis of Three Digital Innovators
Enterprise digital Innovation is quickly emerging as a game-changing approach to enhancing existing products, creating new software products, and improving corporate processes to improve competitiveness and efficiency. This session presents deep dives into three end user organizations that have invested in digital innovation, turning themselves into software innovation factories. These organizations are embracing new software capabilities, they are producing quality code quickly, and in the process have changed the very nature of how they conduct business. The results speak for themselves as these organizations now differentiate themselves from their competition through software.
2:30 PM - 2:55 PM
The Role of DevOps and DevSecOps in Secure and Efficient Digital Innovation
Jim Mercer
Research Director, DevOps & DevSecOps, IDC
The Role of DevOps and DevSecOps in Secure and Efficient Digital Innovation
Modern digital organizations use DevOps to deliver frequent application updates, but the explosion of new software has caught the attention of cyber criminals making applications an attractive attack vector. This session will provide a description of what DevSecOps is and why it is important for organizations as they transform themselves into software innovation factories. Using IDC survey data and insights, attendees will learn about the key drivers for DevSecOps adoption, maturity trends, and how innovative DevOps teams are using DevSecOps to seamlessly integrate security and governance into the software development lifecycle minimizing exposure to application security risks and vulnerabilities.
3:00 PM - 3:25 PM
Distribution and Partner Networks: The Monetization of Enterprise Software
Mark Thomason
Research Director, Digital Business Models and Monetization, IDC
Distribution and Partner Networks: The Monetization of Enterprise Software
Successful companies understand the power of going to market with great partners. By 2024, 50% of G2000 enterprises will sell their internally developed software and data services, with the bulk of these services sold via new marketplaces which can monetize complex bundles and automate the partner settlement and provisioning across many partners. Learn how the “orchestrators” of these marketplaces will be companies that understand the gravity of their brand to attract customers looking for a complete solution.
Track 1 - Future of Connectedness
2:00 PM - 2:25 PM
“Branch of One” Emerges as an Evolution of SD-Branch for the Post-Covid Era Enterprise
2:00 PM - 2:25 PM
“Branch of One” Emerges as an Evolution of SD-Branch for the Post-Covid Era Enterprise
COVID-19 has forced enterprises to rapidly rethink how they support a significant increase in remote workers. Even before COVID enterprises were exploring new architectures for the edge of their networks that more cohesively manage network and security together. COVID exacerbated that challenge as enterprises increasingly need to extend the enterprise network to employees working from home. This session will use fresh survey data to define the challenges of edge networking and explore what long-term impacts COVID has ushered in that will stay remain after the pandemic has subsided.
Brandon Butler
Senior Research Analyst, Enterprise Networks, IDC
2:30 PM - 2:55 PM
Network Analytics and Autonomics: Driving Digital Reliance and Readiness
2:30 PM - 2:55 PM
Network Analytics and Autonomics: Driving Digital Reliance and Readiness
The Digital Era requires a far more dynamic and autonomous network infrastructure. And yet, networks are not close to delivering to this ideal. Network deployments are laborious, and adjustments are risky, but change is needed. Enter network analytics and autonomics. Future networking solutions will have at their core, data-driven analysis directing fully automated actions. How do we get there? What are the keys to success – for technology buyers and suppliers? This session will lay out realistic expectations, priority advancements, and industry movements that will serve to accelerate network systems, services, staff, and spending towards a more autonomous operating environment.
Mark Leary
Research Director, Network Analytics, IDC
3:00 PM - 3:25 PM
The Emerging Telco Cloud: Creating a Resilient Digital Platform
3:00 PM - 3:25 PM
The Emerging Telco Cloud: Creating a Resilient Digital Platform
Communications service providers are reshaping their network infrastructure into seamless digital platform that is agile, intelligent, and robust. This requires a complex web of alliances and partners ranging from legacy vendors, hyperscale cloud providers, and other software vendors. This session will explore evolving communications service provider strategies, and models, as they strive to differentiate and fend off competition from a growing legion of disparate segments. It will also explore how IT Buyers will benefit, as well as the opportunities for IT suppliers to collaborate, with communications service providers on the Future of Connectedness.
Courtney Munroe
Research Vice President, Worldwide Telecommunications, IDC
Track 2 - Future of Digital Infrastructure
2:00 PM - 2:25 PM
Multicloud Networking: Essential Infrastructure for Enterprise Cloud Success
As enterprises have migrated applications to public IaaS clouds and SaaS, both the datacenter and the datacenter network have become distributed. Multicloud networking has arisen to meet the needs of the distributed workloads and the multicloud datacenter. Multicloud networking responds to the need for a workload-centric, policy-based network that helps to fulfil the promise of truly connected clouds. In this session you will learn how effective multicloud networking can deliver on-demand responsiveness, elastic autoscaling, operational agility, and pervasive real-time visibility to support fast troubleshooting and remediation and to enable a more proactive approach to hybrid IT infrastructure and cloud operations.
Brad Casemore
Research Vice President, Datacenter Networks, IDC
2:30 PM - 2:55 PM
Next-Generation Workloads: Technology, Deployment, and Operations
IT Infrastructure has always been inextricably tied to the workloads that depend on that infrastructure. Similarly, modern Digital Infrastructure is bound to the next-generation workloads that have been evolving alongside it. This session will explore next-gen workload attributes such as distributed architecture, modular design and stateless applications; operating environment attributes such as abstraction, automated orchestration and microservices; and business factors such as data sensitivity, deployment speed and workload scale. Join this session to get a glimpse into how modern infrastructure technology, deployment and operations are coalescing around the development of next-gen workloads.
Kuba Stolarski
Research Director, Infrastructure Systems, Platforms and Technologies, IDC
3:00 PM - 3:25 PM
Ten Tips for Powering Resilient, Autonomous IT Operations with Policy, Programmability and Observability
3:00 PM - 3:25 PM
Ten Tips for Powering Resilient, Autonomous IT Operations with Policy, Programmability and Observability
With the majority of enterprises migrating to cloud native applications while relying on a mix of on-premises and edge clouds, public cloud infrastructure and traditional IT, the level of operational complexity facing today's IT teams is daunting. Attend this session to discover why 71% of enterprises are poised to invest in cross-cloud control planes for connected cloud operations. Learn where to prioritize updates to IT Ops skills, workflows and decision-making strategies while increasing business resiliency with investments in modern programmable automation, AI powered observability and open source innovation for autonomous IT operations.
Mary Johnston Turner
Research Vice President, Cloud Management, IDC
Track 3 - Future of Operations
2:00 PM - 2:25 PM
Closing the Operational Strategy/Execution Gap with AI and Digital Twins
2:00 PM - 2:25 PM
Closing the Operational Strategy/Execution Gap with AI and Digital Twins
A gap that continues to plagued operations executives is the translation from an executive decision to actual execution. A resilient decision-making framework based on digital twins, as the digital crossroads of data and institutional knowledge, is the foundation of the resilient decision-making engine. In this session you will see how transformed companies build an organization based on rapid and effective decision making that uses the generated operational data to its fullest extent. You also see the business context for using digital twins to connect the physical world to the digital world.
Kevin Prouty
Group Vice President, Energy and Manufacturing Insights, IDC
2:30 PM - 2:55 PM
Mapping Industry 4.0 to the Future of Operations
2:30 PM - 2:55 PM
Mapping Industry 4.0 to the Future of Operations
There is a lot of marketing discussion around Industry 4.0. But applying the concept of Industry 4.0 to the Future of Operations and resilient decision-making is not as easy as it sounds. A series of critical steps are needed to move from an efficiency-based operation to a transformed market-focused operation. From digitization to autonomous operation, understanding the technology and the change management needed is critical. You’ll learn how Industry 4.0 can be applied to almost any aspect of operations and how to build a message for change.
Jonathan Lang
Research Manager, Worldwide IT/OT Convergence Strategies, IDC
3:00 PM - 3:25 PM
IT's Role in Operational Transformation and Digital Engineering: Case Studies in the Future of Operations
3:00 PM - 3:25 PM
IT's Role in Operational Transformation and Digital Engineering: Case Studies in the Future of Operations
The entire foundation of the Future of Operations rests on the ability of IT and OT functions to partner and collaborate with each other. This includes IT working with operations and engineering on security, connectivity, cloud and data governance. This session will feature a look at three companies that have developed a Digital Engineering organization and an ecosystem of partners to drive operational transformation. You’ll gain a better understanding of both the urgency in developing a Digital Engineering organization and insights from others on the same journey.
Mukesh Dialani
Program Director, Product Engineering and Operations Technology/Services, IDC
Track 4 - Future of Digital Innovation
2:00 PM - 2:25 PM
Analysis of Three Digital Innovators
2:00 PM - 2:25 PM
Analysis of Three Digital Innovators
Enterprise digital Innovation is quickly emerging as a game-changing approach to enhancing existing products, creating new software products, and improving corporate processes to improve competitiveness and efficiency. This session presents deep dives into three end user organizations that have invested in digital innovation, turning themselves into software innovation factories. These organizations are embracing new software capabilities, they are producing quality code quickly, and in the process have changed the very nature of how they conduct business. The results speak for themselves as these organizations now differentiate themselves from their competition through software.
Nancy Gohring
Research Director, Future of Digital Innovation, IDC
2:30 PM - 2:55 PM
The Role of DevOps and DevSecOps in Secure and Efficient Digital Innovation
2:30 PM - 2:55 PM
The Role of DevOps and DevSecOps in Secure and Efficient Digital Innovation
Modern digital organizations use DevOps to deliver frequent application updates, but the explosion of new software has caught the attention of cyber criminals making applications an attractive attack vector. This session will provide a description of what DevSecOps is and why it is important for organizations as they transform themselves into software innovation factories. Using IDC survey data and insights, attendees will learn about the key drivers for DevSecOps adoption, maturity trends, and how innovative DevOps teams are using DevSecOps to seamlessly integrate security and governance into the software development lifecycle minimizing exposure to application security risks and vulnerabilities.
Jim Mercer
Research Director, DevOps & DevSecOps, IDC
3:00 PM - 3:25 PM
Distribution and Partner Networks: The Monetization of Enterprise Software
3:00 PM - 3:25 PM
Distribution and Partner Networks: The Monetization of Enterprise Software
Successful companies understand the power of going to market with great partners. By 2024, 50% of G2000 enterprises will sell their internally developed software and data services, with the bulk of these services sold via new marketplaces which can monetize complex bundles and automate the partner settlement and provisioning across many partners. Learn how the “orchestrators” of these marketplaces will be companies that understand the gravity of their brand to attract customers looking for a complete solution.
Mark Thomason
Research Director, Digital Business Models and Monetization, IDC
3:30 PM4:10 PM
Innovators Around the World: Overcoming Inequality and Creating the Technologies of Tomorrow
Dr. Ramesh Srinivasan
Writer, advisor, and speaker examining the intersection of technology, innovation, politics, business, and society.
How can we arrive at a future where technologies serve business interests alongside with the causes of democracy, economic security, and the global community? Ramesh Srinivasan will discuss key flashpoints around AI, automation and the gig economy, disinformation and political polarization, and the developing world. Srinivasan is currently working with major stakeholders in the EU and the US Congress and many prominent figures in the media to collaborate with technologists and regulators alike toward a digital world that supports the interests of all of its stakeholders.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.
United States
Directions
Delivering Digital Resiliency in a Changed World
