Track 1 - Future of Work
2:00 PM - 2:25 PM
New Era Workplace Strategy
Juliana Beauvais
Research Manager, Enterprise Applications, IDC
New Era Workplace Strategy
The global COVID-19 pandemic has forever altered physical workplaces as organizations have adapted to hybrid work models, new collaboration demands, flexible use, and changing health and safety requirements. Over the next year, two-thirds of companies will invest in automation related to their employees, facilities, and workplace. Organizations are accelerating adoption of workplace management software and new related applications to optimize their next-generation workplace. This IDC session will explore trends in digital workplace transformation and organizations' responses across occupant experience, space management, commercial real estate, and facility and maintenance management.
2:30 PM - 2:55 PM
The Rapidly Evolving Future of Collaboration and Conferencing
Wayne Kurtzman
Research Director, Social and Collaboration, IDC
The Rapidly Evolving Future of Collaboration and Conferencing
Broadly implemented collaboration and conferencing platforms have sustained the effective operation of businesses, governments, and educational institutions and sustained the continued vital exchange of ideas, best practices, and getting real work done – even as a pandemic raged worldwide. But as timely and effective as these technologies have been, leaders remain concerned with both engaging, leading, and managing their hybrid workforce. In this session, IDC will explore how collaboration and conferencing platforms are evolving including the use of APIs and AR/VR functionality; the emerging best practices including how some organizations are using metrics and KPIs; and what technologies will have a place in the emerging future of collaboration.
3:00 PM - 3:25 PM
Employee Experience Fuels Organizational Resilience
Laura Becker
Research Manager, Employee Experience: Benefits, Wellness and Employee Engagement, Worldwide Services Group, IDC
Employee Experience Fuels Organizational Resilience
Organizations with robust employee engagement practices see employees who are five times more engaged in achieving organizational goals and 35 times more likely to feel part of “one team” driving business results. IDC research shows that EX leads to resiliency, productivity and business impact. This session will discuss how to enable robust EX programs through services and technology within the organization, and the importance of each to a successful program. CHRO's, in their newly elevated role must work closely with key C-suite stakeholders, including IT, to develop tactical and strong EX programs and actionable plans to generate business value.
Track 2 - Future of Customer & Consumer
2:00 PM - 2:25 PM
Five Ways Marketing Is Leading Digital Resiliency
Laurie Buczek
Research Vice President, CMO Advisory Practice, Digital Strategy and Customer Experience, IDC
Five Ways Marketing Is Leading Digital Resiliency
How do you find success in a world with increasing volatility, uncertainty and complexity? You avoid traditional, outdated approaches to managing and operating your business. The most dramatic digital transformation has occurred at the point of customer engagement. Now that the initial lift and shift into the digital world has occurred, marketing is at the tip of the spear on reimagining how companies respond to acceleration and changing customer expectations. This session will shift your thinking about: Flipping digital into a horizontal capability; Building an intuitive customer data engine; Creating content like a media mogul: Orchestrating engagement across the entire buying journey; and Digital tools and eCommerce evolving the face of sales.
2:30 PM - 2:55 PM
Commerce Resiliency: Delivering Excellent Commerce Experiences in the Age of Channel Explosion
Jordan Jewell
Research Manager, Digital Commerce and Enterprise Applications, IDC
Commerce Resiliency: Delivering Excellent Commerce Experiences in the Age of Channel Explosion
The number of channels where consumer and business customers are buying has increased greatly in recent years. Branded stores, brick-and-mortar, social media, IoT, mobile apps - brands need to effectively merchandise, promote, personalize, and sell across all of those channels to win in the digital economy. This session will look at the technologies and trends shaping cross-channel commerce and where the future of transactions will be.
3:00 PM - 3:25 PM
Emotional Customer Intelligence and Digital Resiliency: Optimizing CX and NPS with Data and AI
David Wallace
Research Director, Customer Intelligence and Analytics, IDC
Emotional Customer Intelligence and Digital Resiliency: Optimizing CX and NPS with Data and AI
Consistent delivery of personalized CX is expected by 75% of customers to remain loyal. Achieving this goal has become more challenging for brands due to the incredible growth and velocity of data, which customers expect to be used to meet their needs. COVID-19 issues have weakened brand loyalty due to product availability issues and buying channel changes. This session will discuss how new AI-driven technologies can help brands identify highly nuanced customer signals that can improve CX, empathy and loyalty for customers. Several technologies will be discussed along with use case examples.
Track 3 - Future of Trust
2:00 PM - 2:25 PM
How the Intersection of Physical and Cybersecurity will Increase Digital Resiliency
Mike Jude
Research Director, Video Surveillance & Vision Applications, IDC
How the Intersection of Physical and Cybersecurity will Increase Digital Resiliency
Digital resiliency is improved when end-user access and authentication methods are non-intrusive, efficient, and reliable. Biometrics promises to improve cybersecurity by integrating the physical traits of end-users into the authentication process. Please join Mike Jude, PhD as he explores the various types of biometric identifiers and how they operate as an adjunct to cybersecurity applications to improve organizational security while reducing end-user inconvenience, frustration, and their tendency to circumvent security practices in access and authentication.
2:30 PM - 2:55 PM
Enabling Trust Outcomes through Data Privacy Technology
Ryan O'Leary
Senior Research Analyst, Legal, Risk, & Compliance, IDC
Enabling Trust Outcomes through Data Privacy Technology
Join Ryan O’Leary, Esq. for a discussion on the tools, tricks, and processes needed to use data under new data privacy regimes. Data and associated privacy risk is exploding, but it doesn’t have to. This session will discuss the challenges and strategies for dealing with data privacy, regulatory, and litigation risk through better information governance and technology. Data privacy is a foundational element of the future of trust and essential for any trusted enterprise. This session will also explore how vendors can enable trusted outcomes for their clients and engage in the economy of trust.
3:00 PM - 3:25 PM
The Strategic Assessment of Risk: Building the Foundation of Cyber Resiliency and Trust in Your Organization
Christina Richmond
Program Vice President, Worldwide Security Services, IDC
The Strategic Assessment of Risk: Building the Foundation of Cyber Resiliency and Trust in Your Organization
The effective assessment, measurement and quantification of risk and its impact to the business is the foundation of building security, trust and resiliency. Executives must translate the technical risk associated by cybersecurity to business risk so that business executives understand the business implications and prioritize cyber investments accordingly. Executive teams and Board members increasingly look to services firms to assist in providing risk frameworks and tools for risk modeling and ongoing risk management. Join Christina Richmond for a discussion on how service providers can partner with business and security leaders to make the strategic and continuous risk assessment investments necessary to build a culture of trust through resiliency.
Track 4 - Future of Industry Ecosystems
2:00 PM - 2:25 PM
Industry Ecosystems Reorient for Purpose and Profit
Jeffrey Hojlo
Program Director, Product Innovation Strategies, IDC
Industry Ecosystems Reorient for Purpose and Profit
An increasing portion of an enterprise's ability to generate value will be tied to its participation in a new economy and new ecosystems. Traditional industry value chains give way to scaled-up digital ecosystems that leverage software platforms to deliver scale and speed, as well as federate data from connected products, assets, people, and processes. These open, agile, and scaled ecosystems facilitate the sharing of data, applications, operations, and expertise that powers trusted engagement, and delivery of blended physical and digital products, services, and experiences. Join Jeffrey Hojlo as he highlights the opportunities and challenges facing the future of industry ecosystems.
2:30 PM - 2:55 PM
The Digital Front Door: Opening Up the Patient-Centric Healthcare Industry Ecosystem
Mutaz Shegewi
Research Director, Provider IT Transformation Strategies, IDC
The Digital Front Door: Opening Up the Patient-Centric Healthcare Industry Ecosystem
Healthcare organizations are intently focused on creating a better individual healthcare experience across the continuum of care for their members and patients. The digital front door describes all the touchpoints where payers and providers digitally interact with individuals which are needed to scale service capacity beyond the physical walls of healthcare organizations. The degree by which the digital front door scales in terms of breadth and depth will correlate to better individual health experiences. Join Mutaz Shegewi as he describes the important role that the digital front door will play to open the patient centric healthcare industry ecosystem and enable experience and engagement strategies.
3:00 PM - 3:25 PM
Retailers Forge New Pathways to Value in Contactless Ecosystems
Leslie Hand
Vice President, IDC Retail Insights
Retailers Forge New Pathways to Value in Contactless Ecosystems
Connected contactless operations, in step with the shopper journey, will maximize consumer experience, efficiency, transparency, and profit regardless of how many partners are involved. From shopper inspiration, discovery, purchase, and fulfillment to service, the retail ecosystem is being redefined to create new business models and pathways to value. The new formula for retail success starts with digitally transformed business and foundational, data-driven capabilities that enable them to be more resilient, keeping pace with the variable nature of customer needs. Join Leslie Hand as she highlights how retailers are driving industry transformation and forging new pathways to value in contactless ecosystems.
Track 5 - Future of Intelligence
2:00 PM - 2:25 PM
Without Infrastructure, Intelligence is Brainless
Peter Rutten
Research Director, Infrastructure Systems, Platforms and Technologies Group, IDC
Without Infrastructure, Intelligence is Brainless
As in biological systems, intelligence can only exist in a physical entity – the brain – that enables the learning process. In practical artificial intelligence that enables an organization to evolve toward an intelligent enterprise, the physical entity is an AI-specific infrastructure stack. As AI models are growing ever larger and more complex, AI infrastructure is becoming increasingly differentiated from general-purpose compute. This session will dive into the practical considerations for AI infrastructure as well as the potential of various emerging technologies. Session attendees will get an understanding of what is currently achievable in terms of AI compute and what will be required in the near as well as far future.
2:30 PM - 2:55 PM
Dividends from Investing in Data Culture
Chandana Gopal
Research Director, Business Analytics, IDC
Dividends from Investing in Data Culture
The future of enterprise intelligence hinges upon a resilient decision support and decision automation strategy that can withstand market unpredictability. It is no surprise that data, analytics, and AI technologies are fundamental to developing such resilience in the digital economy. But technology is only part of the story. When enterprises invest in their data culture and data literacy, they look beyond technology. They entrust their employees with the power of using contextual, timely data to make business decisions. Attend this session to identify opportunities to impact enterprises' data culture and drive demand for underlying data, analytics, and AI technology and services.
3:00 PM - 3:25 PM
Intelligent Automation in the Era of AI
Maureen Fleming
Program VP, Worldwide Intelligent Process Automation Market Research and Advisory Service, IDC
Intelligent Automation in the Era of AI
Process automation is reshaping through advances in AI, while advances in AI are being influenced by the need to automate both low-level tasks and end to end processes across unassisted, human assisted, and machine assisted work. This IA – AI convergence is driving demand in technology and services to re-engineer, integrate, orchestrate, and automate business operations. Attend this session to learn how AutoML, transformers and other advances are simplifying development of AI skills, what advances are being made in automation of automation development, and how are organizational needs are evolving to control and reshape business operations with events, automation, and AI.
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