IDC Directions Delivering Digital Resiliency in a Changed World

PHYSICAL Event | March 9 & March 16, 2021


IDC Directions 2021: One Virtual Event – Two Days of Unique Content


Tuesday, March 9 (DAY 1) and Tuesday, March 16 (DAY 2)
Register once for access to both days. 

As we navigate the challenges of a changing world, digital resiliency will be critical for organizations transitioning to the next normal. Those delivering digital resiliency and focused on accelerated transformation will more easily adapt and thrive amid changing market conditions; while those fixated on the past will struggle to compete.  Join us on March 9 and March 16 as IDC's thought leaders present their
expert insights, intelligence and guidance for finding success in the next normal.


This year's Virtual Directions event is being offered
complimentary to all registrants -- an $895 value.

Go here to access the event proceedings.

Event Benefits


Get the intelligence and guidance to identify growth opportunities


Connect with IDC analysts in our Expo Area


Choose from over 25 unique tracks over two days


Network, learn, and share with colleagues and potential business partners


Enjoy post-event, online access to Directions content


Who Attends: Directions is attended by executives from ICT companies, technology professionals, and members of the investment community, including those in: Executive management, IT, marketing/business development, product management, strategy and planning, financial services, and more.


All agenda times are U.S. Eastern Time (ET).

Time Event & Speakers
11:30 AM

Expo Area and IDC Global Offerings

12:00 PM

Opening Remarks

12:05 PM

Digital Resiliency: DX Spending and the Need to Drive Adaptability and Automation

Crawford Del Prete

President, IDC Worldwide

As the COVID19 pandemic continues, what is the long term impact on IT demand and the way we think how technology is used for business? Join IDC’s President, Crawford Del Prete as he provides IDC’s outlook for demand and discusses how companies are moving from a singular focus on digital transformation to modern digital resiliency.

12:25 PM

Adapting to the New Competitive Forces in a Post Pandemic World

Meredith Whalen

Chief Research Officer, IDC

Pandemic consumer needs and preferences have opened the door for digital market entrants and digital substitutions. Enterprises around the world are rapidly adapting their supply chains, offerings and distribution models to the new competitive dynamics that will live long into the post pandemic world. During this session Ms. Whalen will look at the adaptations that have already begun and the role tech will play as organizations adapt their work, security, apps and infrastructure.

12:55 PM


1:05 PM

The Future of Work is Hybrid – Now What's the Question?

Amy Loomis

Research Director, Future of Work, IDC

One of the most unexpected and valuable outcomes of 2020 has been rapid innovation to support hybrid ways of working. While over 40% of the workforce was forced to shift to remote ways of working, frontline and field workers continued to adapt and find new (safer) ways to do their jobs. When asked which areas were most likely to be permanently changed as a result of COVID-19, 38% of IT and business leaders said their work models would be redesigned to support a hybrid workforce onsite and at home. The promise of a parity of experience for workers as they move between locations, devices and digital resources is decidedly within reach. Automation and augmentation of work has accelerated business processes reliant on complex workflows and processing of vast amounts of data. Work culture, once largely defined by HR practices and in-person experiences, is now evolving via digital experiences – from AI enabled onboarding and education to collaboration. Workspaces are also evolving - digitally and physically- as intelligent digital platforms and as instrumented physical locations; each ready to securely connect people, data, applications and devices. In this presentation, Amy Loomis will share insights and examples of how industry leaders are building digital parity for current and future hybrid workers.  

1:25 PM

#PervasiveIntegrity: Maturing Security into Resiliency

Frank Dickson

Program Vice President, Cybersecurity Products, IDC

Security has long relied upon a broad set of bespoke IT security technologies. Lacking integration, an unending and unproductive game of alert "whack-a-mole" played out as malicious adversaries AND the IT infrastructure evolved and continues to evolve. A quiet sea change is occurring that fundamentally embeds security integrity into IT by design. Through this, the easiest alert for a security operations center to address will be the one that was never needed to be generated in the first place. Please join Frank Dickson as IDC discusses the evolution of the IT/Security paradigm.

1:50 PM


2:00 PM

Tracks 1-5 (Parallel Sessions)

Track 1 - Future of Work
2:00 PM - 2:25 PM

New Era Workplace Strategy

2:30 PM - 2:55 PM

The Rapidly Evolving Future of Collaboration and Conferencing

3:00 PM - 3:25 PM

Employee Experience Fuels Organizational Resilience

Track 2 - Future of Customer & Consumer
2:00 PM - 2:25 PM

Five Ways Marketing Is Leading Digital Resiliency

2:30 PM - 2:55 PM

Commerce Resiliency: Delivering Excellent Commerce Experiences in the Age of Channel Explosion

3:00 PM - 3:25 PM

Emotional Customer Intelligence and Digital Resiliency: Optimizing CX and NPS with Data and AI

Track 3 - Future of Trust
2:00 PM - 2:25 PM

How the Intersection of Physical and Cybersecurity will Increase Digital Resiliency

2:30 PM - 2:55 PM

Enabling Trust Outcomes through Data Privacy Technology

3:00 PM - 3:25 PM

The Strategic Assessment of Risk: Building the Foundation of Cyber Resiliency and Trust in Your Organization

Track 4 - Future of Industry Ecosystems
2:00 PM - 2:25 PM

Industry Ecosystems Reorient for Purpose and Profit

2:30 PM - 2:55 PM

The Digital Front Door: Opening Up the Patient-Centric Healthcare Industry Ecosystem

3:00 PM - 3:25 PM

Retailers Forge New Pathways to Value in Contactless Ecosystems

Track 5 - Future of Intelligence
2:00 PM - 2:25 PM

Without Infrastructure, Intelligence is Brainless

2:30 PM - 2:55 PM

Dividends from Investing in Data Culture

3:00 PM - 3:25 PM

Intelligent Automation in the Era of AI

3:30 PM

Spatial Collapse: Designing for Digital Resilience

Dr. Tricia Wang

Global Tech Ethnographer and Featured Keynote Speaker

For the first time in our lives we’re grappling with spatial collapse… and the experience is weird, hard, and utterly exhausting. Sheltering in place, working from home, and interacting mostly through screens has disrupted the mental models we once used to navigate our lives. In this enlightening talk about the data implications of the current COVID-driven phenomenon, Tricia Wang touches on the changes businesses need to pay attention to and design for. No business is immune to these changes and no customer has gone unchanged. For legacy organizations, digital transformation is urgent. For tech-first companies, demonstrating value is vital. By giving people clear language to use and a model to make sense of what has happened, Tricia directs our attention to specific areas of accelerated change that organizations need to prioritize to come out of this pandemic with greater resilience.

4:10 PM

Closing Remarks/Expo Area


Crawford Del Prete

President, IDC Worldwide

Meredith Whalen

Chief Research Officer, IDC

Amy Loomis

Research Director, Future of Work, IDC

Frank Dickson

Program Vice President, Cybersecurity Products, IDC

Juliana Beauvais

Research Manager, Enterprise Applications, IDC

Laurie Buczek

Research Vice President, CMO Advisory Practice, Digital Strategy and Customer Experience, IDC

Mike Jude

Research Director, Video Surveillance & Vision Applications, IDC

Jeffrey Hojlo

Program Director, Product Innovation Strategies, IDC

Peter Rutten

Research Director, Infrastructure Systems, Platforms and Technologies Group, IDC

Wayne Kurtzman

Research Director, Social and Collaboration, IDC

Contact Us

Patrick Gorman

Marketing Director

+1 (508) 935-4369

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit