IDC Directions Thriving in Today's Digital-First World: TRUST | SCALE | IMPACT

In-Person Event | Boston | March 8, 2022

Overview

Digital is now a permanent, yet dynamic fixture in our world. Individuals in schools, companies, and governments are always asking whether there is some digital-based capability or enhancement that could improve lives and desired outcomes. Entire industries look to intelligently leverage data to their advantage. Virtually, all business and IT leaders around the world indicated that they must now operate in a digital-first world, with 78% acknowledging that the COVID-19 pandemic and its lingering effects were the triggers for this change.

 

Digital-first isn't about picking/prioritizing a particular technology or a business model. It's an organizational aspiration that must apply across customer engagement, hybrid work, unified security, automated operations, and shared business value. To thrive in a digital-first economy, enterprises must have faster access to innovative technologies that scale, to new data services that have an immediate impact on outcomes, and to application deployment methods that ensure trust.


Join us in March for IDC’s 57th annual Directions conference to take advantage of the day’s analyst-led presentations and direct connections. Attendees will gain insight into developing strategies, overcoming specific challenges, and finding paths to success.

Let IDC help ensure you're prepared for what's to come! 

 


 

IDC Directions Boston 2022

Tuesday, March 8, 2022 -- 7:15 am - 4:00 pm

Boston Convention and Exhibition Center

 


 

 Registration Rates


Early Bird Rate: (deadline is February 7, 2022)
$495

Standard Rate:
$895

 

Attention IDC Clients: contact your IDC account executive for your complimentary registration code for your tickets to Directions 2022.

Event Benefits

 

 

 

Get the intelligence and guidance to identify growth opportunities

 

Connect directly with IDC analysts 

 

Customize your day with 40+ sessions 

 

Network, learn, and share with colleagues and potential business partners

 

Enjoy post-event, online access to Directions presentations

 

Who Attends: Directions is attended by executives from ICT companies, technology professionals, and members of the investment community, including those in: Executive management, IT, marketing/business development, product management, strategy and planning, financial services, and more.

Agenda

Time Event & Speakers
7:15 AM

IDC Product Showcase - Open Throughout the Day

An interactive IDC Product Showcase highlighting our latest offerings through a series of detailed demonstrations and conversations with IDC analysts and product specialists.

7:15 AM

Registration and Continental Breakfast

8:45 AM

Welcome and Opening Remarks

Crawford Del Prete

President, IDC Worldwide

Technology has transformed all aspects of how we work and live. This has had a profound impact on not only the demand for technology services and products, but how experiences will be shaped for generations to come. Please join IDCs President as he kicks off the day with a discussion of the critical issues and trends shaping the technology marketplace.

9:00 AM

The New Fundamentals of Cloud…and What is Possible When Operating at Scale

Richard Villars

Group Vice President, Worldwide Research, IDC

Cloud is playing an ever-greater role as the IT industry platform for operating at scale in the digital-first economy. Adoption of cloud operating models are transforming technology supply chains for silicon, systems, facilities, and core software. Leading cloud service providers are defining and delivering the foundational cloud services used by ISVs and enterprise developers to drive innovation. As digital first drives enterprises to focus more on "outcomes", the long-term focus for all cloud service and services providers is to deliver the scale required by businesses. Join IDC’s GVP for Worldwide Research, Rick Villars, as he examines the key cloud developments that will make it possible for businesses to deliver immersive experiences and peer to peer transactions/data sharing at scale. He will provide guidance on:

• The future of the technology supply chain for delivering trusted cloud capacity and data resources from core to edge

• The role of foundational cloud services for ensuring control and consistency across clouds and industries

• The implications of relying on Cloud to deliver scale cloud for the next stages of digital/physical convergence

 

 

9:25 AM

Thriving in a Digital-First World: How Scale, Trust, and Outcomes Come Together

Meredith Whalen

Chief Research Officer, IDC

Ninety-eight percent of  business and IT leaders indicate they are now operating in a digital-first world. For enterprises to thrive, they will need to embrace business and operating models that engender trust, support scale, and provide impactful experiences. To support enterprises in their shift to digital, providers across the entire IT and communication industry will need to embrace change, especially around engagement and support models and the delivery of products and services.

Join Meredith Whalen as she addresses the following:

• How a digital-first world will transform enterprises, consumers and societal structures

• The business models prevailing in key industries and the tech investments needed to carry them out

• The technology markers of momentum for emerging digital technologies

 

 

9:55 AM

Closing the New Digital Value Gap: From DX to Digital-First

Philip Carter

Group Vice President, European Chief Analyst and WW C-Suite Tech Research Lead, IDC

The results are in – IDC’s recent research shows that organizations are closing the digital value gap – in fact there has been a 10% increase in organizations delivering ROI from their digital investments in 2021 as compared to 2019. However, the goalposts have shifted. Digital-first takes digital transformation to a different level – and the definition of value has been redefined. It is not just about the bottom line, or top line. There are also sustainability targets to be met, and organizations need to think about how they deliver ecosystem value at scale.

This session will highlight the action items that the CEOs and their C-suite teams will need to take, as well as the technologies that will most likely have the biggest impact as we look to close the new digital value gap in a digital-first world. 

10:25 AM

Networking Break and IDC Product Showcase

During the break, check out the interactive IDC Product Showcase highlighting our latest offerings through a series of detailed demonstrations and conversations with IDC analysts and product specialists. The IDC Product Showcase is open until 3:00 pm for walk-up service and discussions. All attendees are welcome to stop by without appointment.

10:25 AM

Analyst 1-to-1 Meetings- Session #1

10:50 AM

The Future of Enterprise Software Markets

Bob Parker

Sr. VP, Enterprise Applications, Data Intelligence, Services, and Industry Research, IDC

Enterprise software will be at the heart of enterprise innovation and competitiveness in a digital first economy. As a result, growth in this market will be nearly three times that of the rest of the technology market, but it won’t be simply a case of buying more of the same traditional packages and suites. In this session, Bob Parker will take the audience through IDC’s vision for the future enterprise software market through the lens of the “4 Ps” – product, place, price, and promotion. He will offer guidance on how approaches to software acquisition, ecosystems and consumption will change and what both buyers and vendors must do now to be viable in the future.

11:15 AM

Data-in-Motion: Considerations in a Digital-First World

Carrie MacGillivray

Group VP & General Manager WW Telecom, Mobility & IoT Research, IDC

Data is the fuel of organizations. As they look to digitally engage with employees, customers, and partners, this data is being to inform decisions, drive engagement, and secure new business. Join Carrie MacGillivray as she talks about the considerations that enterprises face with it comes to the privacy, integrity, and integration of data into real-time processes, services, and decisions. She will provide examples of how organizations are using data-in-motion to drive intelligence and digitally transform their businesses.

11:40 AM

Key Technologies Enabling the Transformation to Purposeful and Mission-led Sustainable Enterprises

Curtis Price

Program Vice President, Infrastructure Services, IDC

With organizations encountering increased pressure from various stakeholders -including investors, employees, communities, and regulators- to take meaningful action on sustainability issues, technology will play a key role on addressing these concerns. To address these concerns, organizations will look to embed environmental and socially sustainable strategies into their ongoing operations. This will drive increased spending on a range of technologies that provide data-driven insight into key sustainability performance metrics to help create sustainable business value.   

12:10 PM

Analyst 1-to-1 Meetings - Session #2

12:10 PM

Lunch

12:10 PM

Special Lunch Session - The Future of Consumers in a Digital-First World

Tom Mainelli

Group Vice President, Devices & Consumer Research, IDC

Join IDC’s Future Consumer research team to hear more about three new programs focused on addressing our clients’ need to better understand and anticipate the wants, needs, and behaviors of the next generation of consumers over the next 10 years. In this invite-only lunch session, IDC analysts Frank Gillett, Dave Myhrer, Greg Ireland, and Kelly Brown will describe IDC’s Future Consumer framework and its use to drive new research that will provide near-, mid-, and long-term insights into the minds of consumers. During this interactive session, the panel will share early research, listen to feedback, and take questions from attendees. Expect a fun and lively session.

12:45 PM

Analyst 1-to-1 Meetings - Session #3

1:30 PM

Afternoon Tracks (Parallel Sessions)

Track 1 - Future of Operations
1:30 PM - 1:55 PM

The Future of Operations and Making Data Work for You

2:00 PM - 2:25 PM

Edge as the Runway for Digital-First Operations

2:30 PM - 2:55 PM

IT/OT Convergence and the Path to the Future of Operations

Track 2 - Future of Connectedness
1:30 PM - 1:55 PM

The Roadmap to Connectedness - Technology Investment Strategies to Accelerate Agility, Innovation and Profitable Business Outcomes

2:00 PM - 2:25 PM

Telecom: A Renaissance – Finding Value - What it Means and Why Now

2:30 PM - 2:55 PM

The Future of the Connected Enterprise Edge

Track 3 - Future of Customers & Consumers
1:30 PM - 1:55 PM

Rethinking the Digital-First Experience

2:00 PM - 2:25 PM

The Digital-First CMO

2:30 PM - 2:55 PM

Reimagining Content for Digital Orchestration

Track 4 - Future of Digital Infrastructure
1:30 PM - 1:55 PM

How the Future of Digital Infrastructure is Transforming Strategic Vendor Relationships

2:00 PM - 2:25 PM

Cyber Resiliency in the Era of AI

2:30 PM - 2:55 PM

The Modern I&O Vision: Observability, AIOps, Automation, and Leadership

Track 5 - Future of Intelligence
1:30 PM - 1:55 PM

Enterprise Intelligence: Why, What, and How?

2:00 PM - 2:25 PM

Who’s on Your Intelligence Team?: Augmenting Capacity to Learn With AI and Service Partners

2:30 PM - 2:55 PM

Data Control Plane or DataOps: The Technical Foundation for Enterprise Intelligence

Track 6 - Future of Digital Innovation
1:30 PM - 1:55 PM

How Enterprises Can Drive Digital Innovation Like a Digital Native

2:00 PM - 2:25 PM

The Role of FCS in Driving Modern and Edge Application

2:30 PM - 2:55 PM

The Implications of the Deepened Integration of Intelligence into Developer Tools for Both Technology Suppliers and Buyers

Track 7 - Future of Trust
1:30 PM - 1:55 PM

Trust Index: Come Find Out How Trusted You Think Your Public Cloud Provider Is

2:00 PM - 2:25 PM

Managing Environmental, Social and Corporate Governance (ESG) Risk to Support Business Resilience

2:30 PM - 2:55 PM

XDR - The Must-Have Security Tool in a Digital-First World

Track 8 - Future of Work
1:30 PM - 1:55 PM

Technology and Services for a Hybrid-First Work Experience

2:00 PM - 2:25 PM

Intelligent Digital Workspaces: Anywhere, Any Device, Any Worker

2:30 PM - 2:55 PM

Enterprise Service Management: Today and the Future

Track 9 - Future of Industry Ecosystems
1:30 PM - 1:55 PM

A Journey Across Industry Ecosystems: Learning from End User Plans & Best Practices

2:00 PM - 2:25 PM

A New Model for Financial Services - Capitalists, Matchmakers, and Engagers

2:30 PM - 2:55 PM

Transportation Acceleration: Government a Critical Element of Industry Ecosystem Success

3:10 PM

Three Steps to the Future

Benedict Evans

Independent Technology Analyst and Visionary

The most exciting themes in technology today are transformative visions for 2025 or 2030: crypto, web3, VR, metaverse… and then everything else. Meanwhile, hundreds of start-ups take ideas from the last decade and deploy them over and over in one industry after another. And trying to keep up, the old economy faces waves of disruption from ideas we first talked about in the 1990s.

 

4:00 PM

Event Ends

Speakers

Crawford Del Prete

President, IDC Worldwide

Richard Villars

Group Vice President, Worldwide Research, IDC

Meredith Whalen

Chief Research Officer, IDC

Philip Carter

Group Vice President, European Chief Analyst and WW C-Suite Tech Research Lead, IDC

Bob Parker

Sr. VP, Enterprise Applications, Data Intelligence, Services, and Industry Research, IDC

Carrie MacGillivray

Group VP & General Manager WW Telecom, Mobility & IoT Research, IDC

Curtis Price

Program Vice President, Infrastructure Services, IDC

Tom Mainelli

Group Vice President, Devices & Consumer Research, IDC

Leif Eriksen

Research Vice President, Future of Operations, IDC

Paul Hughes

Research Director, Future of Connectedness, IDC

Location

Boston Convention & Exhibition Center

Flexibility and proximity are hallmarks of the Boston Convention & Exhibition Center. Its convenient location - just eight minutes from Logan Airport, accessible to major roadways and public transportation - makes the BCEC an easy day trip, in the heart of the Boston Seaport District.

See Details

Attendee Requirements

The City of Boston will require proof of vaccination against COVID-19 in order to enter the convention center. 

  • The following will be accepted for verification:
    • a CDC vaccination card
    • a digital image of your CDC card
    • an image of any official immunization record, or
    • a City of Boston app or any other COVID vaccine verification app

Accommodations

Aloft Boston Seaport District

401-403 D Street, Boston, Massachusetts 02210 – (617) 530-1600

For your convenience, we have reserved a limited number of rooms at the Aloft Boston Seaport District. Special conference rates will be offered through February 21, 2022, based on availability. Note: the block may fill prior to that date, based on demand. Make a reservation by clicking the link below or by calling (877) 462-5638 and referencing: IDC Directions 2022. Conference Room Rate: USD $209+

Make a Reservation

Contact Us

Patrick Gorman

Marketing Director

+1 (508) 935-4369

About IDC

58 Years | 1200 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.