Adapting to Meet the Needs of the Future Consumer - A Virtual IDC Event

United States, January 13, 2022


IDC's analyst briefing, originally scheduled to take place at CES, will now be delivered virtually on Jan. 13


Due to the recent surge in COVID-19 cases accross the country, IDC will now deliver its annual analyst briefing virtually. We will not be hosting an in-person briefing at CES 2022 in Las Vegas.


Join us for this complimentary virual event
Thursday, January 13
1:00-3:15 pm ET


All registrants will receive their log-in credentials in the days prior to the event.




The last two years have seen dramatic shifts in the way consumers engage with products and services and the companies that provide them. The pandemic has radically accelerated consumer digital transformation, and while the crisis itself may abate, the speed of change will not. IDC has created a framework designed to assist companies in understanding the challenges and opportunities inherent in the rise of the Future Consumer. During this year's annual IDC event, analysts will leverage this framework to explore what comes next in critical areas such as consumer devices, gaming, online activities and spending, the evolution of business models, and the importance of brand trust.


Time Event & Speakers
1:00 PM

Welcome and Opening Remarks on IDC's Future Consumer

Tom Mainelli

Group Vice President, Devices & Consumer Research
1:10 PM

The Future of Devices: Moving Beyond the PC and Smartphone

Linn Huang

Research Vice President, Devices and Displays

Before the pandemic, computing trends were accelerating towards mobility. Device manufacturers increasingly focused on driving slimmer devices with longer battery life to meet the needs of an ever on-the-go consumer. How will more than a year of being stuck working, learning, and playing from home impact device choices in the future, for both manufacturers and users? What role will new device categories such as wearables, VR headsets, ad AR glasses play? Join IDC for a discussion on the future of devices. 

1:35 PM

The Gaming Lifestyle: The Increasing Impact of Games on Real Life

Lewis Ward

Research Director, Gaming and VR/AR

Gaming has emerged as one of the premier ways that people around the globe entertain themselves. Game-like experiences, though, have bled over into many other aspects of what people do outside of work or school hours, and sometimes in ways that aren't immediately apparent but that are nonetheless profound. In this session, Lewis will provide a whirlwind tour into why and how gaming will increasingly impact people's personal lives moving forward and the significance of this trend from a tech vendor perspective. 

2:00 PM

Understanding the Massive Consumer TAM Expansion

Kelly Brown

Senior Research Analyst, Consumer Market Model

The pandemic drove people toward new online experiences, radically expanding the TAM for consumer eCommerce and online services. Can that growth continue, and where will future opportunities present themselves? IDC's Consumer Market Model (CMM) offers five-year forecasts of significant demographic trends, consumer digital service engagement, and key spend metrics across 51 countries. Join Kelly as she digs into the latest forecast and brings to life key insights relevant to the Future Consumer.  

2:25 PM

The Future Consumer & Technology's Pervasive Presence

David Myhrer

Research Vice President, Consumer Strategies

COVID-19 provoked an unprecedented level of consumer digital transformation. The time is ripe to reach and monetize new audiences such as gamers and creators, leverage the radical generational differences in consumers' media and entertainment habits, and reinvent business models. Everyone wants a piece of consumers' growing digital wallet, and building brand trust is crucial, with data privacy playing a key role. In this presentation, David will highlight technology's intersection with the eight subcategories of the Future Consumer framework. 

2:50 PM

Q & A Panel and Wrap Up

3:15 PM

Session Ends

Contact Us

Patrick Gorman

Marketing Director

+1 (508) 935-4369

About IDC

58 Years | 1200 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit