IDC Directions Thriving in Today's Digital-First World: TRUST | SCALE | IMPACT

In-Person Event | Santa Clara | March 22, 2022

Overview

Online registration for IDC Directions Santa Clara is now closed. If you would like to attend the event, you are welcome to register onsite.

 

Digital is now a permanent, yet dynamic fixture in our world. Individuals in schools, companies, and governments are always asking whether there is some digital-based capability or enhancement that could improve lives and desired outcomes. Entire industries look to intelligently leverage data to their advantage. Virtually, all business and IT leaders around the world indicated that they must now operate in a digital-first world, with 78% acknowledging that the COVID-19 pandemic and its lingering effects were the triggers for this change.

 

Digital-first isn't about picking/prioritizing a particular technology or a business model. It's an organizational aspiration that must apply across customer engagement, hybrid work, unified security, automated operations, and shared business value. To thrive in a digital-first economy, enterprises must have faster access to innovative technologies that scale, to new data services that have an immediate impact on outcomes, and to application deployment methods that ensure trust.


Join us in March for IDC’s 57th annual Directions conference to take advantage of the day’s analyst-led presentations and direct connections. Attendees will gain insight into developing strategies, overcoming specific challenges, and finding paths to success.

Let IDC help ensure you're prepared for what's to come! 

 


 

IDC Directions Santa Clara 2022

Tuesday, March 22, 2022 -- 7:15 am - 4:00 pm

Santa Clara Convention Center

 


 

REGISTRATION RATES

Early Bird Rate: (deadline extended to March 1, 2022)
$495

Standard Rate:
$895

 

Attention IDC Clients: contact your IDC account executive for your complimentary registration code for your tickets to Directions 2022.

Event Benefits

 

 

 

Get the intelligence and guidance to identify growth opportunities

 

Connect directly with IDC analysts 

 

Customize your day with 40+ sessions 

 

Network, learn, and share with colleagues and potential business partners

 

Enjoy post-event, online access to Directions presentations

 

Who Attends: Directions is attended by executives from ICT companies, technology professionals, and members of the investment community, including those in: Executive management, IT, marketing/business development, product management, strategy and planning, financial services, and more.

Agenda

Time Event & Speakers
7:15 AM

Registration and Continental Breakfast

7:15 AM

IDC Product Showcase - Open Throughout the Day

An interactive IDC Product Showcase highlighting our latest offerings through a series of detailed demonstrations and conversations with IDC analysts and product specialists.

Showcase Includes:

Knowledge Platform
IDC’s new platform integrates our world-class data products with new 3rd party sets to present unparalleled 360 degree views of buyers, partners, vendors and markets in a single & reconciled IDC taxonomy. Our Knowledge Platform offers fresh views into the technology landscape and players in the ecosystems. See a demo today.

Tracker
Learn how our leading-edge Tracker® products provide you the market intelligence to stay ahead of the competition. Our trackers provide information on market size, vendor share, and forecasts, using data from over 100 countries. Ask about our new exclusive North American Distribution Tracker, powered by the GTDC.

Spending Guides and Black Books
Discover the power of the Spending Guide and Black Book portfolios that are the definitive source for global market forecasts presented in a standard industry and technology taxonomy. Our unparalleled breadth of coverage provides in-depth segmentation of the ICT markets and reveals demand for core and third-platform technologies by geography, industry, use case and company size helping you pinpoint future opportunities for your products.

8:45 AM

Welcome and Opening Remarks

Crawford Del Prete

President, IDC Worldwide

Technology has transformed all aspects of how we work and live. This has had a profound impact on not only the demand for technology services and products, but how experiences will be shaped for generations to come. Please join IDCs President as he kicks off the day with a discussion of the critical issues and trends shaping the technology marketplace.

9:00 AM

The New Fundamentals of Cloud…and What is Possible When Operating at Scale

Richard Villars

Group Vice President, Worldwide Research, IDC

Cloud is playing an ever-greater role as the IT industry platform for operating at scale in the digital-first economy. Adoption of cloud operating models are transforming technology supply chains for silicon, systems, facilities, and core software. Leading cloud service providers are defining and delivering the foundational cloud services used by ISVs and enterprise developers to drive innovation. As digital first drives enterprises to focus more on "outcomes", the long-term focus for all cloud service and services providers is to deliver the scale required by businesses. Join IDC’s GVP for Worldwide Research, Rick Villars, as he examines the key cloud developments that will make it possible for businesses to deliver immersive experiences and peer to peer transactions/data sharing at scale. He will provide guidance on:

• The future of the technology supply chain for delivering trusted cloud capacity and data resources from core to edge

• The role of foundational cloud services for ensuring control and consistency across clouds and industries

• The implications of relying on Cloud to deliver the scale required for the next stages of digital/physical convergence

 

 

9:25 AM

Thriving in the Digital-First World: How Scale, Trust and Impact Come Together

Meredith Whalen

Chief Research Officer, IDC

Ninety-eight percent of business and IT leaders indicate they are now operating in a digital-first world. For enterprises to thrive, they will need to embrace business and operating models that engender trust, support scale, and provide impactful experiences. To support enterprises in their shift to digital, providers across the entire IT and communication industry will need to embrace change, especially around engagement and support models and the delivery of products and services.

Join Meredith Whalen as she addresses the following:

• How a digital-first world will transform enterprises, consumers and societal structures

• The business models prevailing in key industries and the tech investments needed to carry them out

• The technology markers of momentum for emerging digital technologies

 

 

9:55 AM

Closing the New Digital Value Gap: From DX to Digital-First

Sandra Ng

Group Vice President, Practice Group, IDC Asia/Pacific

The results are in – IDC’s recent research shows that organizations are closing the digital value gap – in fact there has been a 10% increase in organizations delivering ROI from their digital investments in 2021 as compared to 2019. However, the goalposts have shifted. Digital-first takes digital transformation to a different level – and the definition of value has been redefined. It is not just about the bottom line, or top line. There are also sustainability targets to be met, and organizations need to think about how they deliver ecosystem value at scale.

This session will highlight the action items that the CEOs and their C-suite teams will need to take, as well as the technologies that will most likely have the biggest impact as we look to close the new digital value gap in a digital-first world. 

10:25 AM

Analyst 1-to-1 Meetings- Session #1

10:25 AM

Networking Break and IDC Product Showcase

During the break, check out the interactive IDC Product Showcase highlighting our latest offerings through a series of detailed demonstrations and conversations with IDC analysts and product specialists. The IDC Product Showcase is open until 3:00 pm for walk-up service and discussions. All attendees are welcome to stop by without appointment.

10:50 AM

The Future of Enterprise Software Markets

Bob Parker

Sr. VP, Enterprise Applications, Data Intelligence, Services, and Industry Research, IDC

Enterprise software will be at the heart of enterprise innovation and competitiveness in a digital first economy. As a result, growth in this market will be nearly three times that of the rest of the technology market, but it won’t be simply a case of buying more of the same traditional packages and suites. In this session, Bob Parker will take the audience through IDC’s vision for the future enterprise software market through the lens of the “4 Ps” – product, place, price, and promotion. He will offer guidance on how approaches to software acquisition, ecosystems and consumption will change and what both buyers and vendors must do now to be viable in the future.

11:15 AM

Data in Context....Delivering IMPACT at SCALE

Carrie MacGillivray

Group VP & General Manager WW Telecom, Mobility & IoT Research, IDC

Data is the fuel of organizations. As they look to digitally engage with employees, customers, and partners, this data is being used to inform decisions, drive engagement, and secure new business. Join Carrie MacGillivray as she talks about the considerations that enterprises face with it comes to the privacy, integrity, and integration of data into real-time processes, services, and decisions. She will provide examples of how organizations are using data-in-motion to drive intelligence and digitally transform their businesses.

11:40 AM

Key Technologies Enabling the Transformation to Purposeful and Mission-led Sustainable Enterprises

Curtis Price

Program Vice President, Infrastructure Services, IDC

With organizations encountering increased pressure from various stakeholders -including investors, employees, communities, and regulators- to take meaningful action on sustainability issues, technology will play a key role on addressing these concerns. To address these concerns, organizations will look to embed environmental and socially sustainable strategies into their ongoing operations. This will drive increased spending on a range of technologies that provide data-driven insight into key sustainability performance metrics to help create sustainable business value.   

12:10 PM

Lunch

12:10 PM

Special Lunch Session - The Future of Consumers in a Digital-First World (Speaker TBD)

David Myhrer

Research Vice President, Consumer Strategies, IDC

Frank Gillett

Research Vice President, Future Consumer, IDC

Greg Ireland

Research Director, Consumer Digital Transformation and Multiscreen Video, IDC

Kelly Brown

Senior Research Analyst, Consumer Market Model, IDC

Join IDC’s Future Consumer research team to hear more about three new programs focused on addressing our clients’ need to better understand and anticipate the wants, needs, and behaviors of the next generation of consumers over the next 10 years. In this invite-only lunch session, IDC analysts Frank Gillett, Dave Myhrer, Greg Ireland, and Kelly Brown will describe IDC’s Future Consumer framework and its use to drive new research that will provide near-, mid-, and long-term insights into the minds of consumers. During this interactive session, the panel will share early research, listen to feedback, and take questions from attendees. Expect a fun and lively session.

12:10 PM

Analyst 1-to-1 Meetings - Session #2

12:45 PM

Analyst 1-to-1 Meetings - Session #3

12:45 PM

Lunch and Learn - The Future of Sales Enablement

Randy Perry

Vice President, Sales Enablement Strategy

Technology providers continue to struggle with many organizational challenges to closing business with their customers – sales reps are not skilled at selling to C-level buyers; there is an inability to position and sell on value; and there are continuous changes to products/services, pricing, and compensation.

In this session, Randy Perry will draw from recently completed research with 350 sales leaders of IT providers to discuss best practices for integrating sales, customer success and value management to transform how technology providers market and sell to their customers and deliver transformative business outcomes.

 

1:30 PM

Afternoon Tracks (Parallel Sessions)

Track 1 - Future of Operations

1:30 PM - 1:55 PM

The Future of Operations and Making Data Work for You

Leif Eriksen

Research Vice President, Future of Operations, IDC
2:00 PM - 2:25 PM

Edge as the Runway for Digital-First Operations

Jennifer Cooke

Research Director, Edge Strategies, IDC
2:30 PM - 2:55 PM

IT/OT Convergence and the Path to the Future of Operations

Jonathan Lang

Research Manager, Worldwide IT/OT Convergence Strategies, IDC

Track 2 - Future of Connectedness

1:30 PM - 1:55 PM

The Roadmap to Connectedness - Technology Investment Strategies to Accelerate Agility, Innovation and Profitable Business Outcomes

Paul Hughes

Research Director, Future of Connectedness, IDC
2:00 PM - 2:25 PM

Telecom: A Renaissance – Finding Value - What it Means and Why Now

Daryl Schoolar

Research Director, Worldwide Telecommunications, IDC
2:30 PM - 2:55 PM

The Future of the Connected Enterprise Edge

Brandon Butler

Research Manager, Enterprise Networks, IDC

Track 3 - Future of Customers & Consumers

1:30 PM - 1:55 PM

Rethinking the Digital-First Experience

Sudhir Rajagopal

Research Director, Future of Customers and Consumers, IDC
2:00 PM - 2:25 PM

The Digital-First CMO

Laurie Buczek

Research Vice President, CMO Advisory Practice, Digital Strategy and Customer Experience, IDC
2:30 PM - 2:55 PM

Reimagining Content Management Strategies for a Digital-First Organization

Marci Maddox

Research Director, Digital Experience Strategies, IDC

Track 4 - Future of Digital Infrastructure

1:30 PM - 1:55 PM

How the Future of Digital Infrastructure is Transforming Strategic Vendor Relationships

Mary Johnston Turner

Research Vice President, Future of Digital Infrastructure, IDC
2:00 PM - 2:25 PM

Digital Resilience in the Era of AI

Phil Goodwin

Research Director, Infrastructure Systems, Platforms and Technologies, IDC
2:30 PM - 2:55 PM

Accelerate Business Outcomes with Automation, Observability, and AIOps While Improving Resiliency

Stephen Elliot

Vice President of Research, DevOps, IDC

Track 5 - Future of Intelligence

1:30 PM - 1:55 PM

Enterprise Intelligence: Why, What, and How?

Chandana Gopal

Research Director, Future of Intelligence, IDC
2:00 PM - 2:25 PM

Who’s on Your Intelligence Team?: Augmenting Capacity to Learn With AI and Service Partners

Jennifer Hamel

Research Manager, Analytics and Intelligent Automation Services, IDC
2:30 PM - 2:55 PM

In Data We Trust

Stewart Bond

Research Director, Data Integration and Data Intelligence Software, IDC

Track 6 - Future of Digital Innovation

1:30 PM - 1:55 PM

How Enterprises Can Drive Digital Innovation Like a Digital Native

Nancy Gohring

Research Director, Future of Digital Innovation, IDC
2:00 PM - 2:25 PM

Foundational Cloud Services Driving Modern and Edge Application Development

Lara Greden

Research Director, Platform as a Service (PaaS), IDC
2:30 PM - 2:55 PM

The Revolution of AI-Assisted Development

Arnal Dayaratna

Research Vice President, Software Development, IDC

Track 7 - Future of Trust

1:30 PM - 1:55 PM

Industry’s #1 Trust Perception Index

Amita Potnis

Research Director, Future of Trust, IDC
2:00 PM - 2:25 PM

Managing Environmental, Social and Corporate Governance (ESG) Risk to Support Business Resilience

Amy Cravens

Research Manager, Governance, Risk, and Compliance, IDC
2:30 PM - 2:55 PM

XDR - The Must-Have Security Tool in a Digital-First World

Christopher Kissel

Research Director, Security & Trust Products, IDC

Track 8 - Future of Work

1:30 PM - 1:55 PM

Technology and Services for a Hybrid-First Work Experience

Amy Loomis

Research Director, Future of Work, IDC
2:00 PM - 2:25 PM

Intelligent Digital Workspaces: Anywhere, Any Device, Any Worker

Holly Muscolino

Group VP, Content Strategies and the Future of Work, IDC
2:30 PM - 2:55 PM

Enterprise Service Management: Today and the Future

Shannon Kalvar

Research Manager, IT Service Management and Client Virtualization, IDC

Track 9 - Future of Industry Ecosystems

1:30 PM - 1:55 PM

A Journey Across Industry Ecosystems: Learning from End User Plans & Best Practices

Jeffrey Hojlo

Research Vice President, Future of Industry Ecosystems & Product Innovation Strategies, IDC
2:00 PM - 2:25 PM

A New Model for Financial Services - Capitalists, Matchmakers, and Engagers

Marc DeCastro

Research Director, Consumer Banking
2:30 PM - 2:55 PM

Transportation Acceleration: Government a Critical Element of Automotive Industry Ecosystem Success

Ruthbea Yesner

Vice President, Government Insights, Education and Smart Cities, IDC
Track 1 - Future of Operations
1:30 PM - 1:55 PM

The Future of Operations and Making Data Work for You

2:00 PM - 2:25 PM

Edge as the Runway for Digital-First Operations

2:30 PM - 2:55 PM

IT/OT Convergence and the Path to the Future of Operations

Track 2 - Future of Connectedness
1:30 PM - 1:55 PM

The Roadmap to Connectedness - Technology Investment Strategies to Accelerate Agility, Innovation and Profitable Business Outcomes

2:00 PM - 2:25 PM

Telecom: A Renaissance – Finding Value - What it Means and Why Now

2:30 PM - 2:55 PM

The Future of the Connected Enterprise Edge

Track 3 - Future of Customers & Consumers
1:30 PM - 1:55 PM

Rethinking the Digital-First Experience

2:00 PM - 2:25 PM

The Digital-First CMO

2:30 PM - 2:55 PM

Reimagining Content Management Strategies for a Digital-First Organization

Track 4 - Future of Digital Infrastructure
1:30 PM - 1:55 PM

How the Future of Digital Infrastructure is Transforming Strategic Vendor Relationships

2:00 PM - 2:25 PM

Digital Resilience in the Era of AI

2:30 PM - 2:55 PM

Accelerate Business Outcomes with Automation, Observability, and AIOps While Improving Resiliency

Track 5 - Future of Intelligence
1:30 PM - 1:55 PM

Enterprise Intelligence: Why, What, and How?

2:00 PM - 2:25 PM

Who’s on Your Intelligence Team?: Augmenting Capacity to Learn With AI and Service Partners

2:30 PM - 2:55 PM

In Data We Trust

Track 6 - Future of Digital Innovation
1:30 PM - 1:55 PM

How Enterprises Can Drive Digital Innovation Like a Digital Native

2:00 PM - 2:25 PM

Foundational Cloud Services Driving Modern and Edge Application Development

2:30 PM - 2:55 PM

The Revolution of AI-Assisted Development

Track 7 - Future of Trust
1:30 PM - 1:55 PM

Industry’s #1 Trust Perception Index

2:00 PM - 2:25 PM

Managing Environmental, Social and Corporate Governance (ESG) Risk to Support Business Resilience

2:30 PM - 2:55 PM

XDR - The Must-Have Security Tool in a Digital-First World

Track 8 - Future of Work
1:30 PM - 1:55 PM

Technology and Services for a Hybrid-First Work Experience

2:00 PM - 2:25 PM

Intelligent Digital Workspaces: Anywhere, Any Device, Any Worker

2:30 PM - 2:55 PM

Enterprise Service Management: Today and the Future

Track 9 - Future of Industry Ecosystems
1:30 PM - 1:55 PM

A Journey Across Industry Ecosystems: Learning from End User Plans & Best Practices

2:00 PM - 2:25 PM

A New Model for Financial Services - Capitalists, Matchmakers, and Engagers

2:30 PM - 2:55 PM

Transportation Acceleration: Government a Critical Element of Automotive Industry Ecosystem Success

3:10 PM

Closing Keynote - Three Steps to the Future

Benedict Evans

Independent Technology Analyst and Visionary

The most exciting themes in technology today are transformative visions for 2025 or 2030: crypto, web3, VR, metaverse… and then everything else. Meanwhile, hundreds of start-ups take ideas from the last decade and deploy them over and over in one industry after another. And trying to keep up, the old economy faces waves of disruption from ideas we first talked about in the 1990s.

 

4:00 PM

Networking Reception

5:00 PM

Event Ends

Speakers

Crawford Del Prete

President, IDC Worldwide

Richard Villars

Group Vice President, Worldwide Research, IDC

Meredith Whalen

Chief Research Officer, IDC

Sandra Ng

Group Vice President, Practice Group, IDC Asia/Pacific

Bob Parker

Sr. VP, Enterprise Applications, Data Intelligence, Services, and Industry Research, IDC

Carrie MacGillivray

Group VP & General Manager WW Telecom, Mobility & IoT Research, IDC

Curtis Price

Program Vice President, Infrastructure Services, IDC

David Myhrer

Research Vice President, Consumer Strategies, IDC

Frank Gillett

Research Vice President, Future Consumer, IDC

Greg Ireland

Research Director, Consumer Digital Transformation and Multiscreen Video, IDC

Location

Santa Clara Convention Center

The Santa Clara Convention Center is a complete meeting venue in the heart of Silicon Valley, CA, just south of San Francisco off Interstate I-101 at Great America Parkway.

See Details

Attendee Requirements

  • The City of Santa Clara no longer requires proof of vaccination or a negative COVID-19 test to enter the convention center
  • Masks are recommended by the convention center, but not required

Accommodations

Hyatt Regency Santa Clara

5101 Great America Parkway, Santa Clara, California 95054 – (408) 200-1234

For your convenience, we have reserved a limited number of rooms at the Hyatt Regency Santa Clara. Special conference rates will be offered through March 10, 2022, based on availability. Note: the block may fill prior to that date, based on demand. Make a reservation by clicking the link below or by calling (800) 233-1234 and referencing: IDC Directions 2022. Conference Room Rate: USD $349

Make a Reservation

Contact Us

Patrick Gorman

Marketing Director

+1 (508) 935-4369

About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.