IDC at CES Breakfast Briefing

Rise of the Future Consumer: Are You Ready for the Seismic Shift?

Las Vegas, January 6, 2023


Consumer technology adoption continues to accelerate, making it vitally important to understand the unique tech attitudes and behaviors of Gen Z and Millennials. IDC’s Future Consumer team will share insights into consumers’ perspectives, present forecasts of new and emerging markets, and offer predictions around what it will all mean across a ten-year horizon.

 Please join us on Friday, January 6 from 7:15am to 10:00am at the Westin Las Vegas (Acacia Room) 
for this complimentary analyst briefing and breakfast.


Time Event & Speakers
7:15 AM


8:00 AM

Defining the Future Consumer Framework

Tom Mainelli

Group Vice President, Devices & Consumer Research, IDC

IDC designed the Future Consumer Framework to drive a holistic view of the consumer. In this presentation, Tom will articulate the value of shifting away from legacy technology siloes toward a deeper understanding of how consumers live their lives and integrate technology in the process.

8:15 AM

Meet the Future Consumer

David Myhrer

Research Vice President, Consumer Strategies, IDC

In this presentation, Dave will paint a picture of the Future Consumer across the eight areas of their lives and highlight the far-reaching implications for the strategy, marketing, and brand-building of consumer-facing businesses, from tech device makers and service providers to consumer companies more broadly.

8:45 AM

Identifying Rising Opportunities in the Consumer TAM Expansion

Greg Ireland

Research Director, Consumer Market Model and TV/OTT Video, IDC

Kelly Brown

Senior Research Analyst, Consumer Market Model, IDC

Generational shifts are driving the growth of notable digital experiences across the consumer market. In this presentation, Kelly and Greg will identify key rising digital services as shown in IDC’s Consumer Market Model and highlight the associated B2C and B2B2C business opportunities.

9:15 AM

Understanding the Long-term Implications Around Future Consumer

Tom Mainelli

Group Vice President, Devices & Consumer Research, IDC

Survey trends and five-year forecasts illuminate the way forward and hint at the profound changes technology will drive in consumers’ lives in the next ten years. In this talk, Tom will extend those data points outward to explore their long-term impacts while highlighting some of the companies he sees working to build that future today. 

9:45 AM

Q&A Panel and Wrap Up


The Westin Las Vegas
(Acacia Room)

Only steps from the excitement of the world-famous Las Vegas Strip, The Westin Las Vegas provides a perfect business meeting experience. This reserved property is a quick ten-minute drive from Harry Reid International Airport (formerly McCarran Airport), offering flexibility and proximity to many other CES venues and activities.

See Details

Contact Us

Patrick Gorman

Marketing Director

+1 (508) 935-4369

About IDC

59 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit