IDC Directions Tech to Scale the Digital Business

In-Person Event | Boston | March 7, 2023

Overview

As we move into the next phase of the economic cycle, the spotlight continues to shine on IT and digital initiatives to help organizations slice through the storms of disruption. While enterprises around the world struggle to navigate this perfect storm of economic, political, and social disruption, digital-first IT leaders will be best positioned to weather the storm and transform digital business through resiliency and value creation based on effective use of evolving and innovative technologies.

The IT and communications industries themselves will be among the most transformed as they adopt as-a-service (aaS) delivery and operating models, deal with radical alterations in ecosystems/value chains, and recognize that their primary tasks are to help CIOs and their enterprises share, use, govern, and increase the value of data.

Join us for IDC’s 58th annual Directions conference to take advantage of multiple analyst-led presentations and direct connections. Attendees will gain insight into developing strategies, overcoming specific challenges, and finding paths to success.

Let IDC help lead the way! 

 


 

IDC Directions 2023 -  Boston, MA

Tuesday, March 7, 2023 -- 7:15 am - 4:45 pm

Boston Convention and Exhibition Center

 


 

 Registration Rates


Early Bird Rate Extended to February 18, 2023
$495

Standard Rate:
$895

 

Attention IDC Clients: contact your IDC account executive for a complimentary registration code for your tickets to Directions 2023.

Event Benefits

 

Get the intelligence and guidance to identify growth opportunities

 

Connect directly with IDC analysts during 20-minute private meetings

 

Customize your day with eight mainstage presentations, 15+ breakouts, and multiple networking opportunities

 

Network, learn, and share with colleagues and potential business partners

 

Enjoy post-event, online access to Directions presentations

 

Who Attends: Directions is attended by executives from ICT companies, technology professionals, and members of the investment community, including those in: Executive management, IT, marketing/business development, product management, strategy and planning, financial services, and more.

Agenda

Time Event & Speakers
7:15 AM

Registration and Continental Breakfast

7:30 AM

Generational Disruption: Adapting Your Future Consumer Strategy (Invitation Only)

Tom Mainelli

Group Vice President, Devices & Consumer Research, IDC

The next generation of consumers view technology and brands in radically different ways than those who drive spending today. As younger generational cohorts move to dominate technology spending in the coming decade, companies—both consumer-centric and enterprise-focused—must adapt or risk disruption and irrelevance. In this session, Tom Mainelli will share insights from IDC’s Future Consumer research, highlighting key trends and examining technologies, strategies, and vendors that are primed to succeed in the coming years. 

8:45 AM

Slicing Through Storms of Disruption in the Golden Era of Tech

Crawford Del Prete

President, IDC Worldwide

IT continues its relentless march to transform nearly every aspect of our lives. Even as WW economies struggle with rising inflation brought on by the after-effects of COVID stimulus and geopolitical instability on multiple continents, technology continues to deliver gains in efficiency through software, connectivity and hardware improvements. We believe that the era of multiplied innovation continues to gain momentum, even as economic headwinds increase. Join IDC’s president, Crawford Del Prete for a discussion of this impact and to learn why we remain squarely in a “golden era” of technology innovation.

9:00 AM

The Five Levers Required to Scale the Digital Business

Meredith Whalen

Chief Research Officer, IDC

The next chapter of the digital journey will focus on using tech to scale the digital business as enterprises seek to thrive in the era of digital business. Business will need to pull the following five tech levers to scale the digital business: 1. Business Architecture 2. Enterprise Automation 3. Customer Data 4. Enterprise Intelligence 5. Trust

9:15 AM

Cloud’s Next Stage: the Foundation for Digital Business

Richard Villars

Group Vice President, Worldwide Research, IDC

In 2023, building out cloud infrastructure, using cloud-based services, and consistently governing all cloud assets will account for 42% of core IT spending. The scale and flexibility that comes with the shift to cloud-centric IT makes it the backbone upon which enterprises will build out their digital business. It also means that they will scrutinize cloud partners, investments, and uses cases more closely than ever before. In this session, Rick will provide insights and guidance on how cloud plus intelligent automation will evolve to become the critical technology delivery system for enabling even faster access to innovation, for ensuring cost and operational optimization at scale, and for solidifying the link between technology spending and business outcomes.

9:40 AM

Enterprise Automation 2.0: The Connective Tissue of the Digital Business

Ritu Jyoti

Group Vice President, Artificial Intelligence Research, Global AI Research Lead, IDC

Enterprise automation so far has been mostly reactive, implemented as a piecemeal noninvasive method to automate routine, repetitive tasks, and structured processes and data. Business drivers, goals, and means for all the three vectors (Business processes, IT operations and Software development) of enterprise automation have expanded for the next chapter of the digital journey. Digital businesses need proactive, predictive end-to-end automation that leverages optimal blending of intelligent automation toolbox (e.g., process mining, conversational AI, machine learning and IDP) beyond RPA, supports human and machine synergies, and robust governance to accelerate strategic business innovation and unlock the success divide with competition.

10:05 AM

Networking Break

10:10 AM

Analyst 1-to-1 Meetings - Session #1

10:35 AM

Analyst 1-to-1 Meetings - Session #2

11:00 AM

Customer Data: The Revenue Engine

Marci Maddox

Research Vice President, Digital Experience Strategies, IDC

The customer experience has tilted on its conventional axis such that every customer interaction, from digital marketing to customer service, is immersive, fluid across channels and connected from one department to another. Enterprises must rethink their data management practices to scale at the customer demand for higher levels of privacy and personalization - experienced at the same time - with the added complication of a shift from 3rd party to Zero-party data across multiple sources. 

11:25 AM

Enterprise Intelligence: Digital Differentiation with Decision Velocity

Dan Vesset

Group Vice President, Analytics and Information Management, IDC

In the digital world, growth and progress and capturing the value of digital data will depend on the level of enterprise intelligence. Organizations, big and small, across industries and countries, will spend $290 billion globally on technology and services to acquire, move, manage, analyze, and use data to increase the velocity of decision making, drive differentiation, and value. This level of investment is unsurprising, but much of it remains in siloed projects without an overarching enterprise intelligence strategy and leadership. A new C-suite agenda has emerged that elevates the need to raise enterprise intelligence through new investments in the organization’s ability to synthesize information, learn collectively, delivery insights at scale, and foster a data culture.

11:50 AM

Total Trust: Digital Sovereignty’s Vital Linchpin

Rahiel Nasir

Associate Research Director, European Cloud Practice, IDC

Economic and geopolitical turmoil continues to impact organizations globally. Digital sovereignty can provide the extra armor needed to boost resilience and security, not only for businesses but also at a national level to ensure the continued operations of critical infrastructure and systems. But without one crucial ingredient, the entire digital sovereignty platform crumbles: trust. Trust is the number one attribute that organizations seek in partners and providers for digital sovereignty. This presents multiple challenges for vendors offering sovereign solutions. Not only must they ensure they deliver all of their services and infrastructure with the utmost transparency, they must also demonstrate that their entire ecosystem of partners can do likewise. And this must be an ongoing process that takes place over the long term, and across various markets and jurisdictions where rules and regulations continue to evolve. Digital sovereignty therefore adds greater complexity to already complex multicloud and hybrid environments. But the pay-off can be worth it. Once successfully implemented, many organizations believe digital sovereignty enhances customer, government and stakeholder trust in their operations and businesses, and can therefore open access to new global markets. Trust begets trust. 

12:15 PM

Lunch

12:30 PM

Analyst 1-to-1 Meetings - Session #3

12:45 PM

Marketing’s Playbook for Scale During Disruptive Times (Invitation Only)

Laurie Buczek

Research Vice President, CMO Advisory Practice, IDC

Enterprises face another year of uncertain business conditions while transforming into a digital business. Marketing’s most critical role is to drive business growth. What are the investments and strategy to fuel marketing’s ability to scale? What is the most effective playbook to engage today’s tech buyer? How does marketing fulfill the digital customer experience leadership role? Join Laurie Buczek, IDC’s Vice President of the CMO Advisory Practice to gain insights and actionable advice for marketing excellence in 2023. 

12:55 PM

Analyst 1-to-1 Meetings - Session #4

1:00 PM

Lunch and Learns (Parallel Sessions)

Lunch and Learns

1:00 PM - 1:30 PM

Delivering Customer Success: A Playbook for IT Providers

Elaina Stergiades

Research Director, Software and Hardware Support Services, IDC
1:00 PM - 1:30 PM

The Circular Economy: Why IT Vendors Need to Pay Attention

Susan Middleton

Research Vice President, Flexible Consumption and Financing Strategies for IT Infrastructure, IDC
1:00 PM - 1:30 PM

How to Engage with Digital Natives Businesses

Simone De Bruin

Research Director, Worldwide Digital Native Business, IDC
1:00 PM - 1:30 PM

The IT Skills Crisis: A 2023 Survival Guide

Amy Loomis

Research Vice President, Future of Work, IDC
1:00 PM - 1:30 PM

High Performance Computing (HPC) and AI Infrastructure

Josephine Palencia

Research Director, High Performance Computing, IDC
Lunch and Learns
1:00 PM - 1:30 PM

Delivering Customer Success: A Playbook for IT Providers

1:00 PM - 1:30 PM

The Circular Economy: Why IT Vendors Need to Pay Attention

1:00 PM - 1:30 PM

How to Engage with Digital Natives Businesses

1:00 PM - 1:30 PM

The IT Skills Crisis: A 2023 Survival Guide

1:00 PM - 1:30 PM

High Performance Computing (HPC) and AI Infrastructure

1:35 PM

Afternoon Tracks (Parallel Sessions)

Track 1 - Cloud: The Foundation for the Digital Business

1:35 PM - 2:00 PM

Multicloud to Hybrid; Shared to Dedicated

Dave McCarthy

Research Vice President, Cloud and Edge Infrastructure Services
2:05 PM - 2:30 PM

Distributed by Design: Workload Driven Infrastructure Architectures

Mary Johnston Turner

Research Vice President, Future of Digital Infrastructure, IDC
2:35 PM - 3:00 PM

The Operations Cookbook: Transforming with AIOPs, Observability, IT Automation, and Cost Transparency

Stephen Elliot

Group Vice President, I&O, Cloud Operations, and DevOps, IDC

Track 2 - Enterprise Automation 2.0: Operating at Scale

1:35 PM - 2:00 PM

The Importance of a Fused Connectivity and Process Automation Strategy

David Schubmehl

Research Vice President, Conversational Artificial Intelligence and Intelligent Knowledge Discovery, IDC
2:05 PM - 2:30 PM

DevOps Evolution: It’s no Longer Just About Deploying Apps

Jim Mercer

Research Vice President, DevOps & DevSecOps, IDC
2:35 PM - 3:00 PM

IT Ops: Understanding CloudOps and FinOps

Jevin Jensen

Research Vice President, Infrastructure and Operations, IDC

Track 3 - Customer Data: The Revenue Engine

1:35 PM - 2:00 PM

Using CX Insights to Fuel Profitable Growth

Sudhir Rajagopal

Research Director, Future of Customer Experience, IDC
2:05 PM - 2:30 PM

The Role of Consultancies/Agencies in Defining and Building New Value Based on Data

David Wallace

Research Director, Customer Intelligence and Analytics, IDC
2:35 PM - 3:00 PM

Matching Customer Data and Engagement - How Retailers are Building Connected Experiences

Ananda Chakravarty

Research VP, Retail Merchandising and Marketing Analytics Strategies, IDC

Track 4 - Enterprise Intelligence: Digital Differentiation with Decision Velocity

1:35 PM - 2:00 PM

The Data Supply Chain is Broken: Data Logistics Can Help Fix It

Phil Goodwin

Research Vice President, Infrastructure Systems, Platforms and Technologies, IDC
2:05 PM - 2:30 PM

Data Intelligence: The Foundation for Data Activation

Stewart Bond

Vice President, Data Integration and Data Intelligence Software, IDC
2:35 PM - 3:00 PM

Shared Data and Insights to Fuel Industry Ecosystems

Jeffrey Hojlo

Research Vice President, Future of Industry Ecosystems & Product Innovation Strategies, IDC

Track 5 - Trust: The Digital Business' New Operating Context

1:35 PM - 2:00 PM

Future of Trust

Grace Trinidad

Research Director, Future of Trust, IDC
2:05 PM - 2:30 PM

ESG Reporting & Management

Frank Dickson

Group Vice President, Security & Trust, IDC
2:35 PM - 3:00 PM

Managed Security Services to Managed Detection and Response

Craig Robinson

Research Vice President, Security Services, IDC
Track 1 - Cloud: The Foundation for the Digital Business
1:35 PM - 2:00 PM

Multicloud to Hybrid; Shared to Dedicated

2:05 PM - 2:30 PM

Distributed by Design: Workload Driven Infrastructure Architectures

2:35 PM - 3:00 PM

The Operations Cookbook: Transforming with AIOPs, Observability, IT Automation, and Cost Transparency

Track 2 - Enterprise Automation 2.0: Operating at Scale
1:35 PM - 2:00 PM

The Importance of a Fused Connectivity and Process Automation Strategy

2:05 PM - 2:30 PM

DevOps Evolution: It’s no Longer Just About Deploying Apps

2:35 PM - 3:00 PM

IT Ops: Understanding CloudOps and FinOps

Track 3 - Customer Data: The Revenue Engine
1:35 PM - 2:00 PM

Using CX Insights to Fuel Profitable Growth

2:05 PM - 2:30 PM

The Role of Consultancies/Agencies in Defining and Building New Value Based on Data

2:35 PM - 3:00 PM

Matching Customer Data and Engagement - How Retailers are Building Connected Experiences

Track 4 - Enterprise Intelligence: Digital Differentiation with Decision Velocity
1:35 PM - 2:00 PM

The Data Supply Chain is Broken: Data Logistics Can Help Fix It

2:05 PM - 2:30 PM

Data Intelligence: The Foundation for Data Activation

2:35 PM - 3:00 PM

Shared Data and Insights to Fuel Industry Ecosystems

Track 5 - Trust: The Digital Business' New Operating Context
1:35 PM - 2:00 PM

Future of Trust

2:05 PM - 2:30 PM

ESG Reporting & Management

2:35 PM - 3:00 PM

Managed Security Services to Managed Detection and Response

3:00 PM

Networking Break

3:15 PM

CEO Study - Leading Through and Beyond the Recession

Philip Carter

Group Vice President, Worldwide Thought Leadership Research, IDC

IDC’s CEO Study 2023 will showcase the key findings of a quantitative survey of more than 400 CEOs across the world, together with 1:1 interviews with high profile executives sitting at the intersection of technology and business in a digital-first world. 

3:30 PM

Closing Keynote

David Autor

Ford Professor of Economics and Associate Head of the MIT Department of Economics

MIT economist David Autor is one of the leading labor economists in the world. He is an internationally recognized authority on how technological change, globalization, and trade agreements affect labor markets. Autor also researches the causes of inequality and its remedies, including the effects of education and disabilities. David Autor is Ford Professor of Economics and associate department head of MIT’s Department of Economics.

4:15 PM

Closing Reception

4:45 PM

Event Ends

Speakers

Tom Mainelli

Group Vice President, Devices & Consumer Research, IDC

Crawford Del Prete

President, IDC Worldwide

Meredith Whalen

Chief Research Officer, IDC

Richard Villars

Group Vice President, Worldwide Research, IDC

Ritu Jyoti

Group Vice President, Artificial Intelligence Research, Global AI Research Lead, IDC

Marci Maddox

Research Vice President, Digital Experience Strategies, IDC

Dan Vesset

Group Vice President, Analytics and Information Management, IDC

Rahiel Nasir

Associate Research Director, European Cloud Practice, IDC

Laurie Buczek

Research Vice President, CMO Advisory Practice, IDC

Josephine Palencia

Research Director, High Performance Computing, IDC

Location

Boston Convention & Exhibition Center

Flexibility and proximity are hallmarks of the Boston Convention & Exhibition Center. Its convenient location - just eight minutes from Logan Airport, accessible to major roadways and public transportation - makes the BCEC an easy day trip, in the heart of the Boston Seaport District.

See Details

Accommodations

Omni Boston Hotel at the Seaport

450 Summer Street, Boston, MA 02210 – (617) 476-6664

For your convenience, we have reserved a limited number of rooms at the Omni Boston Hotel at the Seaport. Special conference rates will be offered through February 13, 2023, based on availability. Note: the block may fill prior to that date based on demand. Make a reservation by clicking the link below or by calling (888) 444-6664 and referencing: IDC Directions 2023. Conference Room Rate: USD $299+

Make a Reservation

 

Contact Us

Patrick Gorman

Marketing Director

+1 (508) 935-4369

About IDC

59 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.