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Jul 2015 - Industry Development and Models - Doc # 248527

IDC MaturityScape: Social Business 1.0

Authors: Lisa Rowan, Christine Dover, Michael Fauscette, Vanessa Thompson
Abstract

This IDC study describes IDC's Social Business MaturityScape, which identifies the stages, critical measures, outcomes, and actions required for companies to effectively develop a social business strategy and competencies in social business workflow.

"As the level of acceptance of social technologies has increased over the past few years, the way we think about social business has undergone rapid change," says Vanessa Thompson, research manager, Enterprise Social Networks and Collaborative Technologies. "This change also comes with the confluence of a number of intersecting market trends — cloud, mobile, and big data. This exacerbates the ways we can use these new communication and collaboration channels to connect with employees, customers, partners, and suppliers in order to meet future potential needs."

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