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Apr 2015 - IDC MarketScape - Doc # 255630

IDC MarketScape: Worldwide Social Media Management and Marketing Applications 2015 Vendor Assessment

Author: Mary Wardley Program Vice President, Loyalty and Customer Care
Abstract

This IDC study represents a vendor assessment of the capabilities for social media monitoring, publishing, and response for marketing, sales, and services purposes offered as part of an integrated product known as social media management and marketing (SMMM) applications. This assessment discusses both quantitative and qualitative characteristics that explain a vendor's success in this market.

"Vendors serving the market for social media management and marketing applications are operating in a fast-pasted, exciting market segment," says Mary Wardley, research vice president, CRM Applications and Customer Experience, for IDC. "The buyers of these products have a unique opportunity to select from a strong offering of products."

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