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May 2015 - IDC MaturityScape - Doc # 255754

IDC MaturityScape: Omni-Experience Digital Transformation 1.0

Authors: Leslie Hand, Philip Carter

Abstract

This IDC study describes IDC's Omni-Experience Digital Experience (DX) MaturityScape. It identifies the stages, dimensions, outcomes, and actions required to continually disrupt the customer experience and maintain market-leading performance. This study also serves as a guide for business and technology executives to identify areas in need of improvement in support of digital experience in four key dimensions of the omni-experience DX:

  • Ecosystem experience
  • Continuous innovation orientation
  • Platform service delivery
  • Omni-dimensional marketing

IDC's Omni-Experience DX MaturityScape provides a framework for leaders to discuss and create plans for creating and capitalizing on a multidimensional ecosystem approach for business that continually amplifies experiences and adds business value. Companies that are able to deliver an optimized omni-experience as part of their digital transformation journey should be able to continually attract and grow loyalty with customers, partners, and employees across the entire ecosystem.

This IDC MaturityScape will enable business and technology leaders to assess the current state and readiness of their abilities to deliver an optimized omni-experience as part of their digital transformation journey.

"Delivering an optimized omni-experience across the entire ecosystem requires the entire organization to buy into the digital transformation strategy," say Leslie Hand and Philip Carter, IDC analysts within IDC's Research Network. "Companies that are able to deliver an optimized omni-experience as part of their digital transformation journey should be able to continually attract and grow loyalty with customers, partners, and employees across the entire ecosystem and positively impact their business performance as a result."

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