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Jun 2015 - IDC MaturityScape Benchmark - Doc # 256621

IDC MaturityScape Benchmark: Omni-Experience Digital Transformation, 2015

Authors: Leslie Hand, Philip Carter

Abstract

This IDC study is designed for IT and business leaders and functional leaders as well as their teams that are responsible for the creation and delivery of business capabilities. This study presents the results of IDC's 2015 Omni-Experience Digital Transformation MaturityScape Benchmark Survey and should be viewed as a supplement to IDC MaturityScape: Omni-Experience Digital Transformation (IDC #255754, May 2015). Together, the two studies provide a comprehensive overview of IDC's omni-experience digital transformation (DX) maturity model:

  • The study presents the results from quantitative research that enables organizations to assess their DX maturity level against industry benchmarks.
  • In IDC MaturityScape: Omni-Experience Digital Transformation (IDC #255754, May 2015), we describe IDC's Omni-Experience DX MaturityScape framework, which identifies the stages, dimensions, outcomes, and actions required for companies to deliver impact and business outcomes.
  • In IDC MaturityScape: Digital Transformation (IDC #254721, March 2015), we describe IDC's Omni-Experience DX MaturityScape framework, which identifies the stages, dimensions, outcomes, and actions required for companies to deliver impact and business outcomes.

This document enables organizations to answer the following questions:

  • How will DX affect the way we do business?
  • What is the role of DX in supporting business change?
  • Where are we on a maturity scale for DX competencies in terms of what the business needs?
  • Where are our competitors?
  • What's the path to improve and achieve the level of maturity that the business needs?

"Businesses understand that the customer has changed, and perhaps even that the various ecosystems in which they operate all impact their success," according to Leslie Hand,, research vice president, IDC Retail Insights, and Philip Carter, research VP, European IT Strategies. "IDC believes, however, that business leaders that can capture ecosystem inspiration and perspiration, and then capitalize on these relationships and systems to amplify network value and loyalty, stand to gain a real advantage over their competitors in the race to the future of the digitally enabled enterprise."

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