This IDC study is designed for IT and business leaders and functional leaders as well as their teams that are responsible for the creation and delivery of business capabilities. This study presents the results of IDC's 2015 Omni-Experience Digital Transformation MaturityScape Benchmark Survey and should be viewed as a supplement to IDC MaturityScape: Omni-Experience Digital Transformation (IDC #255754, May 2015). Together, the two studies provide a comprehensive overview of IDC's omni-experience digital transformation (DX) maturity model:
This document enables organizations to answer the following questions:
"Businesses understand that the customer has changed, and perhaps even that the various ecosystems in which they operate all impact their success," according to Leslie Hand,, research vice president, IDC Retail Insights, and Philip Carter, research VP, European IT Strategies. "IDC believes, however, that business leaders that can capture ecosystem inspiration and perspiration, and then capitalize on these relationships and systems to amplify network value and loyalty, stand to gain a real advantage over their competitors in the race to the future of the digitally enabled enterprise."
CIO and Technology Professionals Agenda , European Digital Transformation Strategies , IDC Retail Insights: Worldwide Retail Experiential Operations Strategies , Worldwide Digital Transformation Strategies
Customer experience, Customer relationship management applications, Digital transformation strategies, Enterprise IT transformation, Enterprise mobility strategies, IT operations and implementation, IT strategy and governance, Omni-experience transformation, Order management, Sales operations, Technology buyer, eCommerce