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Aug 2015 - IDC MarketScape - Doc # 258549

IDC MarketScape: Worldwide Business Consulting Strategy for Digital Products and Services 2015 Vendor Assessment

Authors: Michael Versace, Cushing Anderson

This IDC study uses the IDC MarketScape model to provide an assessment of a number of providers participating in the worldwide business consulting services market that have particular capabilities in digital operations strategies. The IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to one another and to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"Product and service innovation requires set of skills and disciplines necessary to continually position and improve the value, features, performance, and quality of a company's offerings. Common objectives include product simplification, sustainability, and customization to tailor products to the digital needs of customers. As digital shifts from a temporal to the foundational part of product design and performance, digital strategy firms will require a differentiated capability in product and service design to be successful. This study highlights that while buyer perceptions indicate that most firms are generally considered capable, clear differentiation exists, with certain firms able to generate more enterprise and commercial value than others in the eyes of the buyer." — Michael Versace, research director, Worldwide Digital Strategy Consulting

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