This IDC study presents the updated five-year forecast for smartphone shipments worldwide by device vendors. The worldwide smartphone market will reach a total of 1.4 billion units shipped in 2015, up 10.4% from the 1.3 billion units shipped in 2014. From there, shipments will reach 1.9 billion units in 2019, the final year of our forecast period, resulting in a CAGR of 7.9%.
"The average selling price (ASP) for smartphones will reach $293.61 in 2015 and decline at a rate of 4.6% each year before reaching $236.38 in 2019," says Anthony Scarsella, research manager for IDC's Mobile Phones team. "A continued emphasis on low-priced smartphones heading into emerging markets will drive the average selling price of smartphones down each year. Leading the way are both Firefox and Linux, but help from iOS and high-end Android devices from Samsung will help balance ASPs throughout the forecast period."