This IDC study presents IDC's social business outlook for 2016 and the planning horizon 24 months beyond through the lens of the top 10 predictions. These predictions make up the framework for the planning and execution of technology-related initiatives of the IT and line-of-business (LOB) decision makers and influencers in the year ahead.
"The ability to link customer experience, workforce, commerce, business networks, and innovation together in order to deliver a holistic view of digital and social transformation is at the epicenter of where businesses will find differentiation," says Vanessa Thompson, research vice president, Communities and Collaboration. "Technology is at the core of the linkages that need to be made, but it is far from simply implementing some new software/hardware, automating processes, and learning a new workflow."
Asia/Pacific Digital Transformation Spending Guide , Asia/Pacific Digital Transformation Strategies , Asia/Pacific Social Enterprise , Communities and Collaboration , Customer Experience: Customer Service and Contact Center Solutions , Enterprise Applications and Digital Commerce , European Big Data and Analytics , European Big Data and Social Business , HR, Talent and Learning Strategies and Services , Social and Experiential Solutions
Collaborative applications, Customer relationship management applications, Enterprise social software, Integration and process automation middleware, Platform as a service, Sales enablement, Social networking, Software as a service, Technology buyer