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Nov 2015 - IDC FutureScape - Doc # 259909

IDC FutureScape: Worldwide Social Business 2016 Predictions

Authors: Daniel-Zoe Jimenez, Lisa Rowan, Jan van Vonno, Mary Wardley, Christine Dover, Vanessa Thompson, Michael Fauscette
Abstract

This IDC study presents IDC's social business outlook for 2016 and the planning horizon 24 months beyond through the lens of the top 10 predictions. These predictions make up the framework for the planning and execution of technology-related initiatives of the IT and line-of-business (LOB) decision makers and influencers in the year ahead.

"The ability to link customer experience, workforce, commerce, business networks, and innovation together in order to deliver a holistic view of digital and social transformation is at the epicenter of where businesses will find differentiation," says Vanessa Thompson, research vice president, Communities and Collaboration. "Technology is at the core of the linkages that need to be made, but it is far from simply implementing some new software/hardware, automating processes, and learning a new workflow."

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