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Dec 2016 - Buyer Case Study - Doc # AP40895016

Ksubaka’s Proximity-Based Interactive Campaigns Taking Off on Splunk Cloud

Authors: Jessie Danqing Cai, Chwee Kan Chua, Kar Leong Tew
Abstract

This IDC Buyer Case Study introduces the way Ksubaka runs proximity-based interactive marketing campaigns for CPG companies. The Singapore-based technology start-up helps brands engage with shoppers in stores and drive brand affinity. This study presents the objectives and challenges faced by Ksubaka. In order to deliver gamification content to end consumers and, at the same time, deliver results to business clients and partners, Splunk Cloud was implemented as a scalable solution for analytics and insights. The company's success story in the Chinese market tells the effectiveness of its business model and adopted enabling technologies. The end of this study presents a guide for organizations considering analytics to leverage large amounts of device data.

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