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TECH BUYER Jul 2017 - IDC PeerScape - Doc # AP41340317

IDC PeerScape: O2O Commerce Practices for Blending Digital and Physical Experiences

By: Lawrence CheokSenior Research Manager, Daniel-Zoe JimenezAssociate Vice President, Digital Transformation (DX), Future Enterprise, and SMB

Abstract

This IDC PeerScape puts forth best practices and guidance that digital commerce professionals can implement to reshape commerce experiences by blending digital and physical, to increase customer satisfaction and improve brand experiences.

"Leading O2O organizations are transforming commerce by blurring the line between digital and physical. To stay relevant in this age where omni-channel experiences are increasingly the norm, organizations need to take a holistic approach toward commerce and rethink about areas such as channel relationships, technology infrastructure, roles of physical outlets, and performance measurements," says Lawrence Cheok, senior research manager for IDC's Asia/Pacific Digital Commerce and Marketing research. "These O2O practices help organizations blend the two worlds of digital and physical, which, until recent times, have been viewed, managed, and operated as segregated entities."


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