TECH BUYER Aug 2018 - IDC Perspective - Doc # AP41449917

Capturing the Next Wave of Customer Engagement Through Mobile Point of Sale

By: Jaideep Thyagarajan, Vijay Sarathi GollapalliResearch Manager, Anushree Prasad

Abstract

This IDC Perspective discusses the evolution and the benefits of mobile POS solutions in the market today. The document provides a glimpse into the nature of problems that retailers face while they roll out initiatives to cater to today's hyperconnected customers and how mobile POS has been pivotal in providing superior customer experiences, along with streamlining business operations and empowering the staff.

"The advancement in payment technologies today is unprecedented. Against this backdrop, Asia/Pacific retailers need to not just look at mPOS as a mobile checkout but also as a solution that can empower the staff and delight their customers if appropriate integration arrangements are made with customer details and inventory information," says Jaideep Thyagarajan, senior market analyst at IDC Retail Insights.


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