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Jul 2016 - Buyer Case Study - Doc # AP41570516

Improving Customer Engagement Through a Virtual Assistant at the Federal Bank

Authors: Kar Leong Tew, Qiao Li, Chwee Kan Chua

This IDC Buyer Case Study looks at the implementation journey of a virtual assistant (Anita) at the Federal Bank — particularly, the value proposition, key steps taken, the results of the implementation thus far, and the bank's future outlook for Anita. At the end of the study we offer guidance to companies intending to adopt virtual assistant solutions as their front line for customer engagements.

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