The 2016 IDC New Zealand C-Suite Barometer provides an analysis of the Asia/Pacific C-Suite Barometer Survey, in which 225 New Zealand organisations were polled, including 105 New Zealand C-suite executives (CxOs) from finance, marketing, operations, and CEOs. With digital transformation (DX) as the biggest theme in the marketplace, CxOs are dealing with a lot of uncertainty in both the customer and competitive fronts, and this shows in the results from this year’s study. Organisations emphatically endorsed the customer experience as the foundation of the business strategy and across the entire C-Suite the underlying theme shaping business and technology investment priorities is “the customer is now at the center of our business.” Previous investments to create operational efficiency and productivity, over the past few years, has created the platform for enabling customer focused investments over the next two years.
Key topics covered in this study include:
New Zealand IT Services and Industry Insights
Content management, Customer relationship management applications, DevOps, Digital Transformation, Global IT and economic markets, Governance, risk and compliance infrastructure, Marketing automation, Marketing operations, Sales operations