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Mar 2017 - IDC Presentation - Doc # AP41867416

IDC New Zealand C-Suite Barometer, 2016: The C-Suite Unites for Customer Experience

Author: Louise Francis Senior Research Manager, IDC New Zealand
On-line Presentation
Abstract

The 2016 IDC New Zealand C-Suite Barometer provides an analysis of the Asia/Pacific C-Suite Barometer Survey, in which 225 New Zealand organisations were polled, including 105 New Zealand C-suite executives (CxOs) from finance, marketing, operations, and CEOs. With digital transformation (DX) as the biggest theme in the marketplace, CxOs are dealing with a lot of uncertainty in both the customer and competitive fronts, and this shows in the results from this year’s study. Organisations emphatically endorsed the customer experience as the foundation of the business strategy and across the entire C-Suite the underlying theme shaping business and technology investment priorities is “the customer is now at the center of our business.” Previous investments to create operational efficiency and productivity, over the past few years, has created the platform for enabling customer focused investments over the next two years.

Key topics covered in this study include:

  • Priority business initiatives and issues expected to challenge organisations in 2016/2017, and specific nonfinancial business issues troubling NZ CEOs
  • ICT budget shifts for 2016 and the influence of the different types of line-of-business (LOB) decision makers within the organisation
  • The role of IT in New Zealand organisations including the perceived role of IT in the organisation, the digital transformation journey, ICT resource distribution, and sources of innovation in the organisation.
  • Current and emerging technology priorities and the resulting CIO challenges
  • The strategic advantage of technology in different industries and the role of data as a strategic asset
  • The status of cybersecurity and DevOps adoption within New Zealand organisations
  • The CIO/CMO relationship including where marketing is leveraging IT and the CIO, the changing role of marketing and analytics, and the strategic role of IT in high-impact marketing initiatives
Coverage