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Nov 2016 - IDC Presentation - Doc # AP41890716

Asia/Pacific (Excluding Japan) PC Gaming Market Sizing

Authors: Samuel Reynolds, Kenneth Liew, Jarit Sidhu, Thanh Vo, Sang Jun Kwon
On-line Presentation

This IDC Presentation, which is a 65-slide presentation, provides a country-level market sizing for the PC gaming industry in select countries throughout the Asia/Pacific excluding Japan (APeJ) region. For each country, the number of PC gamers is split into casual, enthusiast, and hardcore while listing the top games in each specific country. In addition, the presentation draws upon findings from IDC's ConsumerScape 360 Survey to list consumer preferences in each region. Finally, the presentation provides some analysis and recommendations on how a vendor should position itself in each specific country within the region.