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Jan 2017 - IDC Presentation - Doc # AP42056816

Augmented and Virtual Reality Overview: Emerging Enterprise Applications, Ecosystem, and Risks — With a Specific Focus on the Asia/Pacific (Excluding Japan) Market

Author: Avinav Trigunait Associate Research Director
On-line Presentation

This IDC Presentation predicts that the global augmented reality (AR) and virtual reality (VR) market will grow to more than US$162 billion by 2020, up from just US$5.2 billion in 2016, as per IDC's recent spending forecast.

AR/VR technologies have been used for marketing and advertisements for many years now. Today, however, a growing number of enterprises across sectors are adopting or experimenting with AR/VR for a variety of use cases. Examples include engaging customers at retail stores, training and diagnostics in healthcare, and even visualization and designing in industrial sectors to name a few. AR/VR is fast moving beyond games and videos as enterprise technology suppliers develop business applications for commercial use. More importantly, the recent launches of a number of AR/VR hardware and technology platforms will further accelerate adoption in 2017.

In this presentation, we analyze the key market developments, explore use cases and adoption stories across different sectors, and identify Asia/Pacific (excluding Japan) (APEJ) AR/VR technology suppliers and some emerging risks.