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Feb 2017 - Market Analysis Perspective - Doc # AP42154316

Market Analysis Perspective: Australia Enterprise Mobility, 2016

Authors: Sabharinath Balasubramanian, Sagar Raghavendra, John Feng, Bilal Javed
On-line Presentation

This IDC Market Analysis Perspective examines emerging solutions and the evolution of mobility in the Australian enterprise market. This service provides value and insight to hardware, software, and services vendors that need to keep pace with the expanding role of mobile devices in corporate environments and for individual business users. It provides an overview, guidance, and analysis of the enterprise mobility market trends, drivers, and challenges; competitive landscape insight; buyer needs and perspectives; a future view of the core markets; and essential guidance for technology buyers and suppliers. Key topics include:

  • Mobility initiative priorities
  • Challenges in enterprise mobility deployments
  • Current and future views of mobility strategy
  • End-user mobility maturity
  • Mobile application development and deployment strategy
  • Supplier preference for enterprise mobility initiatives

The enterprise mobility market in Australia grew by a paltry 0.63% in 2016, but the future holds brighter prospects. With Australia being one of the most progressive markets for enterprise mobility in the region, organisations have shifted from a defensive to a proactive attitude about their employees' use of mobile technologies. The forecast is predominantly driven by mobility software and services, with mobile applications being the low-hanging fruit creating a pull for mobile security and mobility management-related software and services.

"The hardware market will continue to shrink through to 2020 due to the saturation in the business laptop and smartphone markets. The extension of the enterprise perimeter through mobile enterprise applications, device management, and the pull through for application development platforms and security drives a strong growth for enterprise mobility software and related services. Although there are a few organisations that are advanced in their mobility journey, with dedicated platforms and architectures for mobile to be a primary mode of usage, most mobile use cases are isolated, uncoordinated initiatives with a lot to be desired from Australian businesses," says Sabharinath Bala, senior research manager, IDC Australia Enterprise Mobility.

"Australia slipped to fifth place in enterprise mobility maturity in 2016 in the Asia/Pacific (excluding Japan) (APEJ) region. Maturity benchmarks continue to evolve in APEJ, pushing for an aggressive deployment of mobility initiatives, but fixing legacy systems is now a priority to deliver success. As Australian businesses move up the scale, they become more concerned with mobile applications: their procurement, development, and management. And as they move up even further, their concerns centre increasingly on a holistic approach to the mobility of their IT systems and the role of mobility in business strategy. The big picture is critical as enterprise mobile strategy needs to tie to other 3rd Platform pillars, especially cloud and analytics. Looking ahead, Internet of Things (IoT) will effectively extend the business value of enterprise mobility," he adds.