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Jan 2017 - Buyer Case Study - Doc # AP42214516

PropertyGuru.com Improves Customer Experience and Engagement Through Augmented and Virtual Reality Technologies

Author: Avinav Trigunait Associate Research Director
Abstract

This IDC Buyer Case Study presents PropertyGuru.com's AR/VR journey, the challenges it faced, the process it followed, and the solutions it developed. We also explain how this Singapore-based online property group is helping real estate agents and property developers better engage with their customers and improve the overall property buying experience through AR/VR. At the end, we discuss the results and provide some guidance for organizations considering to utilize AR/VR technologies for business applications.

Coverage
Subscriptions Covered

Asia/Pacific Enterprise Mobility , Augmented and Virtual Reality

Companies Covered

PropertyGuru Pte. Ltd.

Regions Covered

Asia Pacific

Topics Covered

Augmented and Virtual reality, Enterprise mobility, Market intelligence, Marketing automation

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