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Apr 2017 - Market Perspective - Doc # AP42406117

Asia/Pacific (Excluding Japan) Tablet Adoption by Vertical Trends 2016

Authors: Peggy Cheung, Avinash Kalyana Sundaram, Kenneth Liew
Abstract

This IDC study reviews the situation of tablet adoption in commercial markets in Asia/Pacific (excluding Japan) and provides an overview of the adoption trend. This study provides the tablet market size by verticals for each subregion and reviews the different use cases in each country. It also gives advice to vendors on how to access each opportunity.

"There is still plenty of room for growth in tablet adoption in the commercial market for tablet vendors. However, hardware is just the first step. What is more important is how to transform one-time adoption to continuous refreshment and expand it to other business users. Content/applications and add-on services will be crucial to the success that hardware vendors cannot ignore. Keep in mind that improving end users' experiences is the ultimate goal of adopting tablet technology for business users," says Peggy Cheung, research manager, client devices, IDC Asia/Pacific.

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