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Apr 2017 - IDC Survey Spotlight - Doc # AP42454217

What Are the Top Goals for Digital Strategy Consulting Engagements in Australia and New Zealand?

Authors: Annemarie AJ Kikos, Linus Lai
Abstract

As part of the Buyer Perception of Digital Enterprise Strategy, Australian companies were asked about the relevance of certain goals to the scope of their Digital Strategy Consulting Engagements. In this Survey Spotlight, IDC has examined the top 10 goals.

"It is interesting to see that the top goals specific to Digital Strategy Consulting engagements," according to Annemarie Kikos, Research Director for IDC Australia "are anchored on changing critical business processes, revamping product systems to incorporate digital offerings and product and service innovation."

Coverage