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Sep 2017 - Market Perspective - Doc # AP42965717

Spark Investor Day, June 2017 — Key Themes

Authors: Shane Minogue, Peter Wise
Abstract

This IDC market note analyses and discusses the key strategies and themes outlined in Spark's Investor Day event. "Spark's investment into becoming a more customer-centric organisation is paying off," said Shane Minogue, research manager, telecommunications, IDC New Zealand. He adds, "It has clear strategies around simplification and a multibrand approach. We'll be watching with interest to see Spark's execution of its strategies come to life."

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