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Sep 2017 - Market Perspective - Doc # AP43008717

Partner Program Update: Dell EMC, IBM, and Microsoft

Author: Chris Morris Vice President, IDC Asia/Pacific
Abstract

This IDC Market Perspective summarizes the announcements made at Microsoft Inspire (July 9–13), Dell EMC World 2017 and Global Partner Summit (May 8–11), and IBM PartnerWorld Leadership Conference (February 13–16). The document focuses on partner program changes, new initiatives, channel programs, and channel tools that were announced during these major partner events.

"The increasing momentum of digital transformation (DX) in Asia/Pacific is forcing all IT providers to make some significant changes to their partner programs," says Chris Morris, VP for Cloud and Partner Research, IDC Asia/Pacific. "Though adaptation to 3rd Platform technologies has been underway since 2012, DX brings the added dimension of business understanding and transformation. Few Asia/Pacific partners are ready, and their suppliers are pushing them to modernize."

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