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Oct 2017 - IDC Perspective - Doc # AP43120017

Is Data the New Endpoint?

Authors: Simon Piff, Hugh Ujhazy


Twice in the past five years, leading global business publications have described data as having the same characteristics as oil, in relation to its increasing value in the global markets. Unlike oil, however, data is not a finite resource; indeed, it is growing at ever-increasing rates. Furthermore, the value of this data is widespread and the ability to lose, misplace, or have data stolen or seen by those that should not increases almost daily.

"Strategies to protect data must evolve if we are going to successfully protect this valuable resource in the future," says Simon Piff, Vice President, Security Practice for IDC Asia/Pacific. "It's clear from the almost constant barrage of headlines announcing the latest data breach that we are not all able to secure this asset with the strategies we have used in the past. Perhaps by reconsidering our approach to how we think about data, we can create improved strategies to secure this increasingly valuable asset."


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