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Nov 2017 - Market Note - Doc # AP43204117

What Are the Xbox One X's Prospects Within Asia/Pacific (Excluding Japan)?

Authors: Samuel Reynolds, Lewis Ward

Abstract

The Xbox One X, Microsoft's latest console, launched worldwide on November 7, 2017 with the Asia/Pacific being the first market to make it available due to time zones. "While the console market segment is growing, Asia/Pacific remains a market where PC gaming is heavily concentrated," says Sam Reynolds, IDC Market Analyst. "The Xbox One X, although forecast to sell briskly in the United States, will have an uphill battle to gain a foothold in this market, as it's fighting against consumers largely uninterested in the product as well as limited incentives to upgrade."

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