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Nov 2017 - Market Note - Doc # AP43208217

A Quick Glance at Mobile Phone AI

Authors: Bryan Ma, Chwee Kan Chua, Ramon T. Llamas

Abstract

This IDC Market Note examines on-device artificial intelligence (AI), particularly as smartphones like the Apple iPhone X and Huawei Mate 10 are increasingly being marketed with AI features.

"On-device AI will be a big buzzword for new phones in 2018. So far, the strongest use cases are in computational photography and facial recognition, but these are still early days. The next 12-18 months will get much more exciting as application developers leverage it on both iOS and Android into more compelling user benefits over time," says Bryan Ma, IDC Asia/Pacific's VP of Devices Research.

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