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Nov 2017 - Tech Buyer Presentation - Doc # AP43243217

Australia C-Suite Barometer 2017

By: Lydie Virollet, Annemarie AJ Kikos

On-line Presentation


Each year, IDC goes out to the marketplace to survey top business and IT executives/buyers to gain deeper insights into their latest priorities, investment plans, and challenges. This year, 198 CxO executives participated for Australia, with major representation from the government, manufacturing, financial services, and retail, and smaller representation from six other industry verticals. The research provides insights into the priorities, digital mindset, behaviour, and requirements of ICT buyers and decision makers, including CEOs, CIOs, CMOs, and CISOs.

Digital transformation (DX) is today a must-do for all organisations. In the DX economy, the interdependence of digital transformation, 3rd Platform, and IT leadership will become the essential "trinity" for success. Digital transformation is a customer-centric business strategy and is about new/changing business models enabled by emerging technologies and data.

Change management is the biggest obstacle in digital transformation. Many of the organisations lack a digital mindset at the very top despite serving in markets where consumers are tech-savvy (mobile-first, social media-savvy).

"With digital transformation as the biggest theme in the marketplace, CxOs are dealing with a lot of challenges in the customer and competitive fronts, and even in their own organisation as shown in the results from this year's study," says Annemarie Kikos, research director, IDC Australia.

Although organisations endorse the customer experience as the foundation of the business strategy and across the entire C-suite, the underlying theme shaping business and technology investment priorities is still going back to the core of running optimised operations.

Key topics covered in this study include:

  • Priority business initiatives and issues expected to challenge organisations in 2017–2018, and specific nonfinancial business issues troubling CEOs
  • DX maturity and performance scorecard (key performance indicators)
  • The strategic advantage of technologies to stay ahead of competition
  • Perception/changing landscape of IT and CIO goals
  • The CIO/CMO relationship, including where marketing is leveraging IT, and the changing role given the rising importance of Big Data and analytics


  • 44 slides

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