This IDC Market Note reviews the key takeaways from ShanghaiTex 2017, the 18th International Exhibition on Textile Industry, held in Shanghai, China on November 27 to 30, 2017. Part of the event covers the digital textile printing landscape. Key takeaways include the current digital printing capabilities that show it is now possible to print on thick mediums such as carpets to fine mediums such as chiffon, even embroidered and laced surface. We also discuss new machine specifications and digital textile printing growth trends worldwide. We analyze if the digital textile printing is ready for the market, likewise, if the market is ready for digital textile printing. IDC believes that although digital textile printing is ready for the market, user-side issues need to be addressed for successful digital adoption.