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Mar 2018 - IDC Perspective - Doc # AP43454017

Mobile Loyalty, Trends, and Practices in Asia/Pacific

Authors: Jaideep Thyagarajan, Vijay Sarathi Gollapalli, Mandeep Kumari

Abstract

This IDC Perspective discusses the mobile loyalty landscape in Asia/Pacific, along with some of the current trends and best practices that are shaping up in this context. This report outlines some of the frameworks that retailers can use to amplify the impact and reach of their existing mobile loyalty programmes. It also carries a detailed discussion about vendors that have tasted success in this domain, along with some of the strategies that retailers can borrow and learn from the examples.

"Customer retention is easier and more economical for retailers than acquiring new customers. Loyalty programmes, undoubtedly, incentivises customers to return to the same retailer. Therefore, doing loyalty programmes right is of paramount importance to retailers. This report provides some tested ideas and practices for retailers and technology suppliers alike to up their ante in reinventing mobile loyalty programmes," says Jaideep Thyagarajan, senior market analyst, IDC Australia.

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