This IDC Presentation outlines how 10 innovation forces will shape the consumer technology market over the next three years. A key theme that runs across IDC's predictions this year is the notion of becoming digital-native. For enterprises and other businesses that serve the consumer sector, this can mean a migration away from legacy services, business models, and technologies. This migration allows legacy businesses to be more effective in competing against the leading digital-native internet giants that dominate various facets of the consumer market. The theme of becoming a digital native can also be applied to the customers of these companies — the consumers themselves. Each prediction is presented based on the timeline projection, complexity assessment, and organizational impact in the Asia/Pacific (excluding Japan) (APEJ) region.
The digital transformation (DX) of APEJ cosumers is accelerating, driven by the extension of digital platform business models into new verticals, the expansion of global digital natives, and the emergence of innovation accelerator–enabled use cases. The APEJ region remains the most competitive market in the world as led by China in areas such as "new retail," the sharing economy, smart assistants, and home IoT ecosystems. Outside China, venture capital inflows, government-funded initiatives, and digital natives' international expansions are driving start-up growths, mergers/acquisitions, and new partnerships. This IDC Presentation looks at how new digital products, services, and innovative business models are entrenching deeper into consumers' daily life activities and how tech buying organizations should respond over the next three years.
Analytic applications, Augmented and virtual reality, Broadband, Cognitive/artificial intelligence, Digital transformation, Endpoint security, Home automation, Internet of things, Network security, Networked consumer devices, Networking and connectivity devices, Online advertising, TV phone, Technology buyer, Wearables