Forward-thinking leaders understand that standing still these days means losing ground. In a hyper-competitive era where customer experience (CX) is a key competitive differentiator, for organisations across Australia/New Zealand (ANZ), customer data has become the most strategic asset. However, it is often underutilised and does not meet its full potential in bringing value to the business. That is why the ability to transform business into a data-driven organization — by embracing new technologies such as Big Data and analytics (BDA), gaining greater awareness of the huge amounts of data, and assessing its value and harnessing insights — is becoming so important to engage customers and create competitive advantage.
Customer experience and engagement remains the central driver for BDA investment and internal organisational changes. To drive customer expectations beyond the reach of their competitors, ANZ organisations prioritise personalised customer experience, investment in BDA tools, and the integration of data silos. According to IDC Asia/Pacific Software Study 2017, more than 40% of organisations in ANZ have already invested in BDA deployments and will increase their investment in 2018 as businesses look to derive competitive advantage through data. Analytics on public cloud, real-time decision support, attraction of right talent (data scientists), and data lakes will be the main Big Data investment priorities in 2018. This IDC Market Presentation highlights the most significant BDA trends in Australia and New Zealand, including:
New Zealand IT Services and Industry Insights