TECH BUYER Jan 2020 - Tech Buyer Presentation - Doc # AP43664419

Disruptive Use Cases in Southeast Asia Retail

By: Rameez ManiarSenior Market Analyst, Vijay Sarathi GollapalliResearch Manager, Anushree Anantha Prasad

On-line Presentation

Abstract

This IDC presentation focuses on the disruptions of various key technologies, such as big data and analytics, Internet of Things (IoT), augmented/virtual reality (AR/VR), artificial intelligence (AI), and implementations of key digital transformation (DX) use cases in the retail sector across Southeast Asia. In this context, disruptive digital innovation is the key area of focus for retailers in Southeast Asia to take their shoppers on a connected and immersive journey through physical + digital, called phygital, and omni-channel retail execution. In addition, Southeast Asia retailers are in a unique position to cater to the fastest growing and evolving region of the world, which brings in a lot of business possibilities but also puts on tremendous scaling pressures for their innovation and digital transformation efforts.

"Disruptive digital innovation is the strategic catalyst that retailers will have to increasingly adopt and leverage technologies to engage better with shoppers and drive customer experience. Most disruptions in Southeast Asia will link back to in-store hyper-micropersonalization and driving engagement through enhanced mobility practices," says Rameez Maniar, senior market analyst, IDC Asia/Pacific Retail Insights.


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