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TECH SUPPLIER Jun 2019 - IDC Survey Spotlight - Doc # AP44082819

Which Commonly Offered Vendor Incentives Are the Most Important to Achieving Business Goals?

By: Rory DuncanResearch Vice President , Cloud Service Providers, Chris MorrisVice President, IDC Asia/Pacific, Prabhitha Sheethal DcruzSenior Market Analyst, Cloud Services

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Abstract

The IDC Service Provider Pulse delivers quarterly insights into the requirements of cloud service providers — focusing on evolving business models, emerging product and service offerings, and providers' own investments in technology. The insights generated help technology vendors target their markets more effectively (sell to/sell with/sell through), provide guidance for developing new solutions based on ongoing intelligence (investments, behaviors), and improve their sales strategies and messaging as business and product trends evolve.

The 3Q18 SP Pulse survey provides an overview of partners and ecosystems, detailing their business strategies, service investment plans, and partnering needs.


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