TECH SUPPLIER Sep 2018 - Market Presentation - Doc # AP44216118
The Digital Transformation Partner in Asia/Pacific (Excluding Japan)
This IDC Presentation discusses how digital transformation (DX) has changed the technology marketplace in the Asia/Pacific (excluding Japan) (APEJ) region. The foundation of DX is the 3rd Platform (cloud, big data and analytics, social, and mobile), and accelerating its impact are technologies such as the Internet of Things, cognitive computing, virtual reality, robotics, 3D printing, and next-generation security, which IDC refers to as the innovation accelerators. These advanced technologies allow businesses to gain better insights into their customers and their operations, allowing them to be more competitive. Collectively, the implementation of these technologies to gain business insights and advantages is referred to as digital transformation.
The APEJ region sees one of the largest investments in DX initiatives. These investments are led by regional powerhouses, such as China, Australia, and India. Organizations are investing in DX to gain business advantage; as a result, the customer has changed. Now, 80% of technology purchases involve business decision makers. These business decision makers are demanding business value from their technology investments, with targeted outcomes that help them achieve their business goals.
This presentation covers eight areas of transformation that channel partners must embrace to fulfill the demands of these new business customers. Most solution providers, including value-added resellers, systems integrators, global systems integrators, managed service providers, and independent software vendors, are finding themselves in a rapidly changing market. To meet customer demand, solution providers must create specific solutions that address the desired outcomes that enterprises and small and medium-sized businesses are looking to accomplish, and to do it efficiently, they must create their own intellectual property.