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TECH BUYER Nov 2018 - IDC Perspective - Doc # AP44451618

The Digital Trust Index: Asia/Pacific (Excluding Japan) Executives Rate Digital Trustworthiness of Online Institutions and Entities

By: Simon PiffVice President of Security Practice

Abstract

This IDC Perspective captures the results of a recently conducted digital trust study, across 12 countries within Asia/Pacific excluding Japan (APEJ). "With trust emerging as a key enabler of digital transformation, it's time organizations started understanding more about its impact as well as their own levels of perceived trust in the market," says Simon Piff, VP, blockchain and security research, IDC Asia/Pacific. "This study is an early first step to understand the drivers of trust in APEJ and help organizations uncover ways to influence these perceptions in a positive manner," he adds.


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