TECH BUYER Apr 2020 - IDC Perspective - Doc # AP44626419

Direct to Consumer Channel Will Shape the Future of Connected Retail in Asia/Pacific (Excluding Japan)

By: Rameez Maniar, Mathew Kuriakose


The future of Asia/Pacific (excluding Japan) (APEJ) retail will eventually rest on adapting to the diversity of retail demands and the progression of different Asia/Pacific geographies varying across the developed and developing nations of the region. However, the key unifying theme will be the rise of omni-shoppers who have a single-most important requirement of being engaged with hyperpersonalized products and bespoke engagement. The direct to consumer (DTC) platform will be the essential game-changing and evolutionary mindset that brands and retailers alike will have to converge their product portfolio into and deliver connected and rewarding consumer experiences.

Never before did people have such vast volumes of data flowing in from all moments and interactions of a single consumer. Making sense by turning these disparate datasets into meaningful and actionable business insights is only the first step. Delivering contextual interactions, leveraging technology through a DTC-oriented model, will be the next logical step of converting insights into engagement, which eventually results in a more consistent, reliable, and sustainable stream of revenue for retail businesses. Winning consumers and keeping them will have to be done within the confines of their own homes, offices, and comfort zones, while delivering enrichment and adding value to their individual moments through the day.



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