TECH SUPPLIER May 2019 - Market Presentation - Doc # AP44720719

IDC ASEAN Case Studies: Customization Trends in Retail, eCommerce, and Industries

By: Krystal KhawSenior Market Analyst

On-line Presentation


This IDC Presentation analyzes customization trends in retail, ecommerce, and industries. On the demand side, consumers are looking for products that are tailored to their preference while on the supply side, businesses are catering to consumer needs by producing customized products for which they charge premium prices. The report dives into how large format printers or production printers are being used in ASEAN and the opportunities that can be found in the customization market. It includes case studies in retail and ecommerce where the machines are being used in customization as well as strategies that businesses employ to thrive in this market.


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