TECH SUPPLIER Dec 2019 - IDC Survey - Doc # AP44722119

Australia IT Services Ecosystem Study, 2019 Part 2:IT Service Providers' Mindshare and Evaluation Criteria

By: Louise FrancisCountry Manager, IDC New Zealand, John FengSenior Market Analyst, IDC Australia, Ahmar KarimullahSenior Market Analyst, IDC Australia

On-line Presentation

Abstract

This IDC Survey discusses the results of the Australia IT Services Ecosystem Survey, 2019. This report is the second of two reports providing a deep dive into the Australian IT Services ecosystem. Part 2 provides an in-depth analysis of the mindshare of IT services providers (ITSPs) in Australia and the criteria that businesses use when selecting or evaluating an ITSP. Topics and themes covered in this report include:

  • A breakdown of mindshare across multiple IT services including datacentre services, desktop services, systems and cloud integration, networking services, big data and analytics services, cloud computing services, mobility management services, security management services, new technology services, business process services, and custom application development;
  • A brand funnel across the major ITSPs in Australia, showing awareness through usage, primary status, and preferred primary provider conversion rates; and
  • Evaluation criteria used to select and evaluate ITSPs in comparison with the 2017 criteria. The evaluation criteria also highlight the gap between stated importance of each criterion and the level of satisfaction with the respondents' current primary providers to identify potential areas of churn and competitive differentiators.

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