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TECH SUPPLIER Feb 2019 - Market Perspective - Doc # AP44807418

Perceived Value of Security Solutions Across APEJ

By: Simon PiffVice President of Security Practice, Cathy HuangAssociate Research Director, Services and Security, IDC Asia/Pacific

Abstract

Defining a traditional ROI for IT security solutions is notoriously challenging. Typically, the value is delivered as "risk avoided," which is a cost-saving metric, but difficult to define in the dynamic world of IT security.

As a result, IDC ran a study that asked the security leaders of organizations across Asia/Pacific (excluding Japan) to identify the perceived cost and benefit of a range of IT security technologies, and the results, while generally positive, do provide a view into a broad range of cost/benefit perception across the region. "Significantly, not all solutions are perceived to have the same value across all countries," said Simon Piff, vice president, Blockchain and Security Research, IDC Asia/Pacific. "Similarly, those with lower cost/benefit perception are not consistent at a country level. This means vendors need to have a solid grasp of the local market attitudes to their offering if a level of sales consistency is to be achieved regionwide," he added.


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