TECH SUPPLIER Sep 2020 - Market Presentation - Doc # AP45229020

IDC's Australian State of the Digital Nation, 2020

By: Louise FrancisCountry Manager, IDC New Zealand, Ahmar KarimullahSenior Market Analyst, IDC Australia, John FengResearch Manager, IDC Australia, Jefferson King, Jimmy Ersheng LiMarket Analyst, John Emanuel RigaMarket Analyst, Neha Ralhan, Reynard LowellAssociate Market Analyst, Richard Xu

On-line Presentation


This IDC Market Presentation provides a comprehensive overview of the entire Australia ICT market, with a specific focus on shifting business attitudes, vertical growth breakdowns, and vendor performance. Australian organisations continue their digital transformation journey to enable the Future Enterprise, which was reflected in the shifting buyer trends and patterns in 2019.

This IDC Market Presentation provides an overview of the major spending activity and trends in the following areas:

  • Australia's macroeconomic and ICT decision-making trends
  • Impact of COVID-19 on ICT investment and planning
  • Digital decision-maker trends from surveys conducted in Australia between July 1, 2019 and June 30, 2020
  • The Australian market outlook for ICT, including total addressable market, market category breakdown by vendor, vertical growth trends, and market forecast up to 2024 (IT services, software market. telecommunications, public cloud market, hardware)


  • 39 slides

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