This Market Perspective is based upon a set of in-depth interviews with Craig Somerville, owner and founder of Somerville. Somerville is a fascinating case study, with its transformational success over more than three decades, including the ability to attract and retain millennial talent with the same level of energy, enthusiasm, and customer commitment the founder himself has. This document contains a number of lessons the partner communities can take away and consider implementing culturally within their own organizations.
"Somerville is an interesting case study because it has been around for many years as a feature of the Australian partner market and has successfully transformed itself through constant iteration and reinvention without losing sight of its day-to-day commitments. Vendors and its partner communities can do well to heed the lessons contained within," says Nigel Parsons, research director, IDC Asia/Pacific Partnering Ecosystems.