TECH BUYER Sep 2019 - Tech Buyer Presentation - Doc # AP45525219

"New" Customer Centricity: Why, What, Who, and How in the Asia/Pacific Financial Services Industry

By: Handojo TriyantoSenior Research Manager

On-line Presentation


This IDC Tech Buyer Presentation provides IDC's view on customer centricity — one of the key strategies of a huge number of companies worldwide. This presentation is specific to the Asia/Pacific financial services industry. Highlights include:

  • Why is "new" customer centricity important?
  • What are the initiatives in new customer centricity?
  • Who are the key stakeholders?
  • How can my organization take advantage of the new customer centricity framework?

IDC believes that customer centricity has always had an important role in financial institutions in the increasingly competitive market environment. This document provides new trends in and drivers for customer centricity, several key initiatives in customer centricity, a framework for implementing new customer centricity, and a development method. The presentation is part of an IDC research report series covering "new" customer centricity for banking in Asia/Pacific.


  • 18 slides

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