TECH SUPPLIER Apr 2020 - Market Perspective - Doc # AP45885420

COVID-19 Impact on India Domestic Software and IT Services Market

By: Sharath SrinivasamurthyResearch Director, Shweta BaidyaSenior Research Manager

Abstract

This IDC Market Perspective discusses the current COVID-19 pandemic and its effects on software and IT services vendors in India. During this time of economic uncertainty, IT vendors need to align their strategies to be more customer service–driven and guide customers in their digital journey. Customers are heavily dependent on technology to help them maintain business continuity amidst the challenges associated with working from home, disrupted supply chains, and evolved customer preferences and expectations.

Sharath Srinivasamurthy, research director, IDC India Enterprise Solutions and ICT Practices Enterprise notes, "IT software and services vendors are facing a situation in which they need to continue servicing their clients while taking care of their employees and communities. They need to regularly communicate with their employees on new ways of working, updated policies, and the challenging business situation they are in. Keeping the employee morale high is key."


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